Debated in Parliament on 1 Aug 2022.
Ms Hany Soh asked the Minister for Trade and Industry in conjunction with 2022 being the year of celebrating SG families, whether the Singapore Tourism Board will consider working with private operators to offset or waive admission fees of local places of interest for children and senior citizens so as to encourage more families to go on outings together and enjoy inter-generational bonding.
In support of the Year of Celebrating SG Families (YCF), partners of Made For Families have introduced deals and promotions targeted at families. Made For Families is an initiative by the National Population and Talent Division (NPTD) to build an ecosystem of partners that support families in different ways. Some of these deals were launched in the 2022 June school holidays. They included promotions and discounts for family-friendly events and activities, staycations, attractions and food and beverages. Selected deals are valid for the entire year of 2022.
STB will continue to drive the SingapoRediscovers marketing campaign which was started in conjunction with the SingapoRediscovers vouchers scheme in 2020. Although the voucher scheme ended in March 2022, there are many local attractions and places of interest where families can explore and strengthen their bonds. We hope Singaporeans will keep venturing into their backyard with a sense of adventure, as quaint neighbourhoods, lush nature, as well as fascinating arts and heritage trails, await. Many of these places are admission-free.