Targets and Progress of SingapoRediscovers Scheme and Support for Smaller and Less Digitally Literate Merchants

Debated in Parliament on 1 Feb 2021.

Summary written by AI (learn more)

The SingapoRediscovers Scheme currently includes 402 businesses, comprising 37% tours, 11% attractions, and 52% hotels, with no specific revenue size targets as the scheme is open to all eligible licensed tourism businesses.
The scheme supports smaller and less digitally literate merchants by featuring their products on a digital platform with lower commission rates through five authorized booking partners, which also provide assistance in developing digital content and marketing.
Authorized booking partners help businesses without their own booking systems to participate and offer comprehensive marketing plans to reach a wider audience, reducing the need for digital expertise.

Questions identified by AI (learn more)

Full Transcript

Leon Perera

Mr Leon Perera asked the Minister for Trade and Industry (a) what are the targets of the SingapoRediscovers scheme in terms of the numbers of merchants who will benefit from it, broken down by revenue size and sector; (b) what is the current progress in terms of the numbers of such merchants, broken down by revenue size and sector; and (c) what support is given to (i) smaller merchants and (ii) merchants who are less digitally literate, to be onboarded to the scheme.

Chan Chun Sing

All licensed hotels, attractions and tours which have been approved by STB/MTI to operate may apply to participate in the SingapoRediscovers Vouchers (SRV) scheme. There are currently 402 businesses on the SRV scheme, out of which 37% are tours, 11% are attractions and 52% are hotels. Eligible businesses may submit their applications at any time.

The SRV scheme does not target businesses of a specific revenue range. In fact, its digital platform features approved tourism products by all eligible businesses, allowing smaller businesses which otherwise might not have the marketing reach to be able to feature their products to all Singaporeans. The appointment of the five authorised booking partners for the scheme also allows businesses, including smaller businesses, which may not have their own booking systems to participate in the scheme. At the same time, STB had secured lower-than-average commission rates for the SRV products listed on the five authorised booking partners.

Eligible businesses do not need digital expertise to participate in the SRV scheme. The authorised booking partners have teams that can assist businesses in developing digital content such as images and write-ups. Additionally, the authorised booking partners have put together comprehensive plans to market the products and offerings of our tourism businesses. These efforts will help businesses who may not have the same reach and audience that the authorised booking partners may have.

Summary written by AI (learn more)

The SingapoRediscovers Scheme currently includes 402 businesses, comprising 37% tours, 11% attractions, and 52% hotels, with no specific revenue size targets as the scheme is open to all eligible licensed tourism businesses.
The scheme supports smaller and less digitally literate merchants by featuring their products on a digital platform with lower commission rates through five authorized booking partners, which also provide assistance in developing digital content and marketing.
Authorized booking partners help businesses without their own booking systems to participate and offer comprehensive marketing plans to reach a wider audience, reducing the need for digital expertise.

Questions identified by AI (learn more)

Targets and Progress of SingapoRediscovers Scheme and Support for Smaller and Less Digitally Literate Merchants | PAPERCUTS

Targets and Progress of SingapoRediscovers Scheme and Support for Smaller and Less Digitally Literate Merchants

Debated in Parliament on 1 Feb 2021.

Summary written by AI (learn more)

The SingapoRediscovers Scheme currently includes 402 businesses, comprising 37% tours, 11% attractions, and 52% hotels, with no specific revenue size targets as the scheme is open to all eligible licensed tourism businesses.
The scheme supports smaller and less digitally literate merchants by featuring their products on a digital platform with lower commission rates through five authorized booking partners, which also provide assistance in developing digital content and marketing.
Authorized booking partners help businesses without their own booking systems to participate and offer comprehensive marketing plans to reach a wider audience, reducing the need for digital expertise.

Questions identified by AI (learn more)

Full Transcript

Leon Perera

Chan Chun Sing

Summary written by AI (learn more)

The SingapoRediscovers Scheme currently includes 402 businesses, comprising 37% tours, 11% attractions, and 52% hotels, with no specific revenue size targets as the scheme is open to all eligible licensed tourism businesses.
The scheme supports smaller and less digitally literate merchants by featuring their products on a digital platform with lower commission rates through five authorized booking partners, which also provide assistance in developing digital content and marketing.
Authorized booking partners help businesses without their own booking systems to participate and offer comprehensive marketing plans to reach a wider audience, reducing the need for digital expertise.

Questions identified by AI (learn more)

Targets and Progress of SingapoRediscovers Scheme and Support for Smaller and Less Digitally Literate Merchants

Summary

Questions Identified

Full Transcript

Leon Perera

Chan Chun Sing

Summary

Questions Identified

Targets and Progress of SingapoRediscovers Scheme and Support for Smaller and Less Digitally Literate Merchants

Summary

Questions Identified

Full Transcript

Leon Perera

Chan Chun Sing

Summary

Questions Identified