Anti-littering Campaigns Conducted from 2010 to 2014

Mr Png Eng Huat asked the Minister for the Environment and Water Resources for 2010 to 2014 (a) what is the number of anti-littering campaigns that have been conducted; (b) what is the average duration of such campaigns; and (c) what is the budget spent each year.

The National Environment Agency (NEA), Community Development Councils (CDCs), National Parks Board (NParks) and PUB co-organise Clean & Green Singapore (CGS) campaigns every year. Each CGS is a year-long nationwide initiative to galvanise the community to keep Singapore clean and green, promote the right social values and instil pride in our environment.

In addition to CGS, targeted anti-littering campaigns are also launched to raise awareness, promote good social values and care for the environment. For example, on 6 June 2010, NEA launched a "Do the Right Thing. Let's Bin It" campaign based on the insights of a one-year sociological study on littering. This anti-littering campaign adopted a comprehensive approach towards promoting a change in littering behaviour through stepping up enforcement, improving infrastructure and carrying out more targeted public outreach and educational activities.

To further reinforce the social norm of zero tolerance to littering, the Keep Singapore Clean Movement (KSCM) was launched in September 2012. It is led by the Public Hygiene Council (PHC), Singapore Kindness Movement (SKM) and the Keep Singapore Beautiful Movement (KSBM). The year-long initiative was supported by NEA to champion community action for the community by the community to improve public cleanliness and littering habits. Since 2010, NEA has spent an average of $3 million per year on anti-litter campaigns and outreach activities.

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