Committee of Supply – Head Q (Ministry of Communications and Information)

Madam, the way that people consume media has changed dramatically. Hence, the Government has tasked the Media Convergence Review Panel to look at how our media policy and licensing framework can remain relevant and adequate. Like Mr Zaqy, I would like the Minister to share the recommendations that the Government is looking to accept and the potential impact on our consumers. In particular, I am interested in the measures to build social cohesion and reduce polarisation.

Consumers increasingly gravitate towards content which are in line with their own outlook and perspectives. What is our strategy to build national identity and community cohesion across both new and traditional media platforms? We also have to produce strong and identifiable local content which Singaporeans can relate to and be proud of. In view of how easily Singaporeans can access global content, we must develop our own content which is attractive and sustainable and which can contribute to inspire and spur further contributions and future developments.

Madam, I would like to suggest that we provide free online access to more local news articles and commentaries, particularly for The Straits Times and Lianhe Zaobao. These are typically well-researched and thoughtful analyses by the journalists and contributors. However, as more readers access online news and some, especially the young, even obtain information online exclusively, they are not readily exposed to views expressed in these newspapers. Now that both papers' online versions are available only via subscriptions, most turn to free sites like ChannelNewsAsia.com and TODAY online. In cyberspace, it is not so much the ease of accessing information but the power of social media

Page: 62

through the sharing of articles via links.

When an article goes viral, it is quite possible for its reach to grow exponentially, reaching hundreds of thousands quickly through links. However, if a Straits Times or Zaobao subscriber would like to share an article, he would not be able to do so unless his friends are also subscribers. Our newspapers play an important role in shaping our national discourse and our sense of identity and provide platforms for us to voice our collective aspiration and concerns.

I understand that it may not make commercial sense to expect people to pay for physical newspapers when the online version is totally free. However, TODAY newspaper has and is doing well even when both its physical and online versions are free of charge. I am sure a commercial mind can work out a viable business model because it is imperative that such content, especially of local interests, be made as accessible as possible to as many Singaporeans as possible.

Lastly, we need to advocate responsible behaviour online and I would like the Minister to share his plans to raise awareness of right online behaviour and increase media literacy among the people.

Like the Agriculture and Industrial Revolution that changed society, the advent of ICT can change lives.

Amidst the hustle bustle, have we ever paused to ask ourselves what do ICT tools do to us, what do we use it for and how can we use it to pursue meaningful ends? Some technologies simply keep us busy. Others make a difference between life and death, but may not be the most profitable.

Many social entrepreneurs (SEs) work in this space, where social dividends matter as much as financial profits. But many are high touch and low tech, with productivity lags. The use of ICT could boost data transparency, knowledge sharing, mutual trust, productivity and collaborative innovation.

For example, SEs like RSVP, Silver Spring and grassroots networks, are working to help keep seniors active. Could big data be used to create apps where information-on-demand can be accessed to provide or take courses, job match and disburse specific medical advice? What about wireless sensor

Page: 63

networks that could help elderly find their way to bus stops or homes, or allow the deaf to communicate more effectively, or even connect networks of caregivers directly to experts and beneficiaries? These are technologies that matter.

What about living in a community where ICT enable peer-to-peer sharing of tools and handyman, nanny, doctors and experts are available at the click of an app? The community feels secure, bonded and happy.

What about using ICT to connect rural producers to real-time market so there is fair price? Connecting remote villages to teledoctors to save lives? Or using mobile phones to send remittances and crowd fund social ideas? These are technologies that matter.

The IDA ICT Roadmap identified nine tech themes to enhance the competitiveness of key economic sectors in Singapore and to build a well-connected society. It should go further. It should invest in ICT that shapes society, ICT that matters. Given the many socio-economic challenges and shortage in social services like childcare, eldercare, disabled care, flexi-work arrangements, transport issues and so on and so forth, I would like to ask MCI:

(a) Is there a road map on how the current investments in ICT can help Singapore resolve pressing social concerns?

(b) What are the specific measures to use ICT to forward social good? and

(c) What is the update on infocomm plans for the social sector which was announced in Budget 2012?

In essence, technology can create wonders for us and spur new frontiers for a brave new world. Letting it happen by default or based on what is hot alone will be erroneous. Instead, we should ask what shapes the world we want and invest into the technology that matters.

Madam, in September 2012, M1, SingTel and StarHub did not comply with Quality of Service (QoS) standards for 3G mobile telephone services. Under the QoS standards, at least 99% service coverage must be provided. As such, IDA fined these three operators $10,000 each for not meeting the QoS standards, under which, at least 99% service

Page: 64

coverage must be provided.

As an industry regulator, the purpose of IDA is to provide greater incentives for telecommunication services and infocomm to grow and help Singapore become a dynamic and vibrant global Infocomm hub to enhance Singapore's economic and social development.

I would like to ask MCI to elaborate on how IDA determines the sum of $10,000 as penalty for operators not meeting IDA's QoS standards.

How much capital expenditure and operational expenditure does the Ministry expect the operators will require in order to achieve QoS Standards?

As commercial entities, the three operators will understandably seek to provide the greatest shareholder returns and profit margins. In order to improve their coverage and service quality, they will have to invest in additional hardware and related services which will lead to an increase in capital expenditure and operational expenditure. From the perspective of a commercial entity, the $10,000 fine may be a more cost effective alternative, than investing in the improvement of their network infrastructure for the benefit of Singapore's economic and social development.

I would like to ask the Minister if $10,000 is a sufficient penalty to push operators to improve their network services.

Madam, information and communications technology are playing an ever-larger role in Singapore. It is now deeply integrated into the workings and infrastructure of our society. As we celebrate progress in our high computer and smartphone penetration rates, we must remember that groups in our society who fall behind in the adoption of infocomm will be increasingly disadvantaged.

For senior citizens, ICT can play a major role in helping them stay socially connected and engaged. Simple things like browsing the Internet, accessing e-Government services, or even connecting to friends via Facebook can meaningfully affect their lives. Many senior citizens feel helpless when thrown into an unfamiliar ICT world. We should step up our outreach efforts to provide them with the skills to navigate infocomm technologies so that they can stay

Page: 65

vibrant, active and social individuals.

As Infocomm is becoming increasingly important for e-learning and education, students and children from low-income families should not be denied basic access to computers and Internet.

For the disabled, can the Ministry look at how to better equip them with ICT skills and improving accessibility to disabled-friendly ICT technologies, assistive devices, such as alternative keyboards, low-vision and blindness aids, mounting systems and writing tools?

We cannot forget that Singapore is a fast ageing population. And as droves of seniors leave the workforce, there may be fewer and fewer avenues for them to stay connected.

What will MCI do to make sure that elderly and financially-challenged students and children, and also other groups like the disabled, are not left behind in the midst of this relentless pace of change in the ICT landscape? Mdm Chair, I look to the Minister for updates.

Mdm Chairwoman, I think we all agree that we live in a digital age where infocomm technology or ICT has become an essential and inescapable part of our lives.

I remember when the Intelligent Nation 2015 master plan was unveiled in 2005 and I was dazzled by the vision of how Singapore will transform into a smart nation and a smart city. I was thinking that 2015 is quite a long time away, but being 2013 as it is now, it is only two years in the future. So, I would like to request that MCI provide us with an update on the progress that we are making towards achieving the goals of this iN2015 master plan, and particularly, with relation to a few vulnerable groups – seniors, the disabled and the needy.

Now, our seniors would mostly have lived their lives in a bricks-and-mortar world, they would have been familiar with things like bookshops, CD shops and going to the bank. But as we spend more and more of our lives in the online world, whether it is learning, working, shopping or banking, how do we make sure that our seniors can make sense of this brave new world and so remain active and engaged in our community? I mean the same question also applies to the disabled. So, what measures are being taken to ensure that they remain

Page: 66

a part of our intelligent nation and smart city vision?

Finally, one stated goal of the iN2015 master plan was that there should be 100% computer ownership or access in families with school-going children. I note that as of 2011, only 86% and 85% of households respectively had access to a computer and the Internet. So, I would like to request an update on the programmes that are in place to ensure that lower income families, particularly those with children, gain regular access to computers or smart devices, since I fully believe that equal access to ICT technology is critical for inclusive growth and social mobility.

Madam, ICT as an enabler. The Budget gave a clear direction of how the Government is expecting companies to restructure quickly. In this restructuring exercise, the vulnerable groups are going to be the SMEs and Singaporeans who may not have the right skill-set to adapt to the type of economy and jobs that they are expecting to see in the new future.

With the crunch in manpower availability, companies need to rely on technology, especially ICT, to do things more productivity and to remain relevant in the expected future economic environment. Because of foreign manpower cuts, companies will also have to rely on more Singaporeans to pick up the new type of jobs that will be created as a result.

I see three groups of Singaporeans who will need help to improve their ICT skills, namely the elderly, the needy and also the disabled. Can the Minister share with the House the Ministry's plans on enabling companies and the groups of people that I have mentioned earlier on their ICT skills? Also, how can the Ministry help children from needy families be better equipped with ICT skills so that they do not get left behind, so that we can level the playing field for everyone?

Madam, MOM announced at last year's Budget Committee of Supply that the Tripartite Committee on Work-life Strategy have formed a workgroup on homeshoring. The workgroup comprises representatives from MOM, IDA, NTUC and SNEF.

Page: 67

The workgroup would identify jobs that leverage on Singapore's increased infocomm technology capacity and recommend measures to encourage companies to "homeshore" these jobs. IDA is to drive the initiative under the Next Generation Services Innovation Programme (NGSIP), which was developed in consultation with the partners.

In April 2012, IDA launched a Call-for-Collaboration (CFC) to conduct pilots with industry partners in home-based work and the setting up of Smart Work Centres, to encourage employers to adopt flexible working arrangements through the use of infocomm technology. The key to the initiative is for Next Gen Nationwide Broadband Network to connect 95% of Singapore by mid-2012 to further support and encourage home-based work initiatives.

I would like to ask the Minister what milestone has been achieved and what progress has been made since?

Apart from connecting homes to Next Gen broadband network, other factors, such as Internet speed, are also critical to support home-based work initiatives. Is there a reason why speed is not included as one of the compliance KPI for IDA's quality standard? Although IDA stated that it is monitoring the issue of speed, could IDA provide its own data on multiple and single TCP speed, instead of relying on information providing by third party such as Ookla and Akamai.

I would also like to know if there is a roadmap on the initiative, given that MOM had published "An Employer's Guide in Implementing ICT-Enabled Home-Based Work"?

Thank you, Madam. Singapore's low unemployment rate is an envy of many other countries. Yet, it is a source of tension for many of our business enterprises. The situation is not better with the tightening of foreign manpower, the lowering of dependency ratios and the hiking of foreign labour levies.

Concomitantly, the Government has been calling on companies to look at ways and means to improve businesses' productivity as well as the productivity of its labour.

The info-communications technology industry is a major player to boost productivity. A survey by the Economic Intelligence Unit revealed that the United States relied heavily on and successfully boosted its productivity using information communications technology. Sadly, the same report stated the same reliance on ICT was not material in recent times.

In a Business Times article of 13 November last year, it mentions that the labour productivity of companies that are labour intensive is about US$37,000, whilst those that relied on ICT is almost 15 times more at US$545,000. The advantage of using ICT to boost productivity is obvious.

We have invested heavily in this sector. It is timely for us to reap dividend in our attempt to boost our productivity all around, not just labour. For instance, IDA has provided our business industries a lot of schemes and grants to boost productivity. We have also launched a $46 million road map over five years to further develop the ICT industry. We are second behind Sweden in innovation and currently Asia's first.

Page: 70

All these accolades are useful only if they have practical use to boost not only our productivity but also solve current problems, such as the manpower crunch. What is MCI doing to help companies tackle productivity and manpower problems with the use of ICT?

Next cut, in the realm of good food, a critical part of things Singapore, 色，香，味 is all important. Literally, it means appearance, smell and taste. They are factors that help one to decide a dish is delicious or not.

Thus, good design would help shape the appearance of a product. This is all important as products manufactured by our local SMEs will potentially venture and compete for market share abroad. An active design industry here would help successful local businesses like Mr Bean, for example, to venture abroad. Many would know the little "kink" at the back of a BMW that is called the Hofmeister kink. And, perhaps, our own business, in time, would have a brand like this going forward.

Our Government announced that it would set up a National Design Centre (NDC) to achieve growth and transformation of the design cluster and to develop design as a vibrant integrated and competitive sector. When is the NDC expected to open? What can the design industry look forward to?

Mdm Chairperson, there are three different issues I wish to discuss in this cut but all of which relate to different assistance that might be provided to SMEs and young workers in Singapore.

Now, the first – I was quite intrigued to read about a programme titled "The Infocomm at SME", which I understand aims to accelerate the adoption of infocomm technology by SMEs to help them improve productivity and competitiveness. SMEs are one of the groups that might be hardest hit by the current restructuring as they face a manpower crunch from the tightening of foreign labour and the prospect of rising labour costs as wages of Singaporeans rise. It will be important for SMEs to reduce their dependence on labour.

Traditionally, the adoption of technology has been an important aspect of moving from a low-wage, labour-intensive business to a higher wage, less labour-intensive structure. This is your textbook illustration of a productivity

Page: 71

increase as well. I am, therefore, interested to know how a programme such as this would enable SMEs to adopt to ICT in order to cope during this difficult time. It would be especially useful to know if this would also help SMEs that are not traditionally associated with infocomm, such as those in retail and construction, as these would be some of the industries facing the greatest difficulties. So, I hope the MCI would be able to elaborate on what are the systems it can provide to assist SMEs to deal with the current challenges they face using ICT technology.

The second point I wish to discuss is with the National Design Centre. Like my Parliamentary colleague earlier, Mr Fong, I am also interested to know when this design centre would open. In particular, I think, that this could potentially offer lots of interesting opportunities for young Singaporeans and a good variety of jobs. I mean, the Secondary schools in my area, for example, produce very good design and technology students and I wonder if a centre like this would provide more opportunities for them.

There are some specific questions I have in relation to this centre. The first is when will the centre open? The second is what is the aim of this centre and what types of programmes would it offer? The third, what types of opportunities will it offer to individuals and SMEs interested in this field? And, finally, will this centre have tie-ups with students in local schools interested in design and technology?

The third aspect I wish to discuss is whether there are any plans the Ministry has to help firms use design as a competitive advantage. Now, many global businesses rely on design to provide them with a competitive advantage. This is especially important in the consumer goods industries, and companies, such as Apple, sometimes create entirely new markets through a combination of good technology and innovative design.

I am interested to know how Singapore companies fare in using design as a competitive advantage.

I understand that the Design Singapore Council, working with IE Singapore and SPRING Singapore, has established a Design for Enterprises programme to help businesses adopt design for competitive advantage to the marketplace. I am interested to know what this programme allows, and whether there is any early success story to share. And does MCI have any plans to strengthen design

Page: 72

adoption in local companies?

Madam, I would like to thank hon Members for their valuable comments and suggestions. Madam, the infocomm, media and design sectors continue to show great promise in their right as well as their potential to transform society and their economy. Innovation has come about through successive waves of convergence.

The first wave of convergence brought together the IT and telecommunication industry to give us the infocomm sector. This wave is almost complete. Later this year, new homes to be built will no longer need to be fitted with telephone ports, since the data port can serve both voice and data needs.

The second wave of convergence is unifying data. This wave is allowing for the emergence of massive data sets from which businesses and Government can get deep insights to help improve services. This is why we see data analytics as a promising growth area for the infocomm sector.

The third wave of convergence is bringing together the infocomm and media industries. It is presently disrupting traditional business models for content creation, but there is no doubt that it will eventually lead to new and more robust business models. We must ensure that our regulatory frameworks are able to keep pace, and Singapore is among several countries at the forefront of studying its impact.

Around the corner, we see possibilities for infocomm flowing into autonomous machines. This will be especially relevant as the Singapore economy shifts gear in view of slowing workforce growth.

Madam, we estimate that the infocomm, media and design sectors grew by 6.5% in 2012. Singapore has also been consistently ranked among the top two countries in the World Economic Forum's Global Information Technology Report since 2009.

Our plans for the infocomm, media and design sectors are four-fold. Firstly, we want to improve our infocomm and media infrastructure. Secondly, we want to ensure the sectors deliver enhanced quality of life for our people. Thirdly, we want the sectors to contribute to business competitiveness and a more productive economy. Finally, we want Singapore to to be in a good position to

Page: 73

seize future growth opportunities in infocomm, media and design.

Mr Zaqy Mohamad and Miss Penny Low have highlighted the importance of investing in infrastructure and technology that can improve Singaporeans' daily lives. Ms Lee Li Lian also touched on the Quality-of-Service (QoS) standards for our mobile services infrastructure.

We will be improving our wireless infrastructure. The free Wireless@SG network is popular with Singaporeans. More businesses have subscribed to Wireless@SG for their own operations, such as cashless payments and facility surveillance. But the system is now over six years old.

IDA will, therefore, enhance our national wireless infrastructure by expanding the capacity and speed of Wireless@SG. We will also simplify the login process. Instead of having to repeatedly enter one's login information, the improved Wireless@SG will be able to recognise registered users through the SIM cards in their mobile devices. This will complement our mobile networks and allow subscribers to more seamlessly shift from 3G/4G networks to Wireless@SG.

We recognise that mobile services have become increasingly integral to consumers and businesses. In fact, Singapore is one of the few countries globally to impose quality of service (QoS) standards for compliance. Over the past two years, IDA has enhanced the standards required of 3G mobile service operators. Mobile operators also face higher financial penalties for non-compliance. The standard for outdoor service coverage was raised to above 99% in April 2012.

The recent $10,000 financial penalty that IDA imposed on each mobile operator was for failing to comply with this enhanced standard. I understand that IDA had taken into consideration that it was the first time the operators failed to meet the new requirements, and by a relatively small margin. Therefore, the penalties levied were appropriate – not the maximum under the current standard, but still much higher than allowed for under the old standard.

IDA will be holding a 4G spectrum auction in mid-2013. This will give our mobile operators greater certainty over their spectrum holdings, and allow them to expand their 4G offerings. We will encourage further deployment and adoption of new mobile capabilities that will bring more benefits to consumers – greater coverage and bandwidth. IDA will also soon revise the Code of Practice for Info-communication Facilities in Buildings (COPIF) to ensure that building

Page: 74

facilities have adequate space set aside to support the quicker deployment of mobile services.

Our mobile payments system will see improvements. Since August 2012, consumers have been able to make contactless payments with their Near-Field Communications (NFC)-enabled phones at over 30,000 acceptance points. These include convenience stores and most taxis. At least seven additional NFC mobile payment and value-added services will be launched by 2014. IDA will be working with the public transport industry to assess the feasibility of adopting NFC payment, and the public can look forward to field trials and pilots later this year. All these initiatives spell more convenience and options for consumers.

It has been 50 years since Mr S Rajaratnam went on air to launch our television service. It was a momentous occasion for our people. We have seen much progress over these five decades, including going colour and adding more Free-to-Air channels. And it is fitting that this 50th year will herald another milestone in our broadcasting history – we are going digital. We are upgrading our broadcasting infrastructure and will begin our transition to digital TV by year-end. Digital TV will enhance our viewing experience. At the same time, going digital will also free up the spectrum that can be reallocated for better and faster wireless services for our public and businesses.

Come December, MediaCorp's seven Free-to-Air channels will be broadcast in digital format and move to High-Definition in two phases. Channels 5, 8, Suria, and Vasantham will move first to High-Definition. Channel U, Okto and Channel NewsAsia will be broadcast in Standard-Definition first, and then High-Definition in 2016. Viewers will be able to enjoy the higher quality images and surround sound from digital TV through existing pay-TV set-top boxes or a separate receiver.

We will ensure sufficient time for households to make the digital transition. MediaCorp will continue to broadcast analogue signals for Free-to-Air channels for at least two years from the digital switch-on in end-2013. MDA will also introduce consumer labels for dealers to affix to compatible digital receivers. This will allow consumers to easily identify the equipment suitable for their needs. From April 2013, consumers will be able to buy TVs with compatible integrated digital receivers that are affixed with MDA's consumer labels. Consumers can also choose to buy set-top boxes affixed with these labels to connect to their existing TVs as the boxes gradually become available.

Page: 75

We will not forget the needy households who may need assistance with the switchover. MDA is looking at ways to assist them. We expect to finalise and ready these plans by 2014. We recognise the important role that TV broadcast plays and I would like to assure the House that MDA is working to ensure that all Singaporeans can benefit from our Free-to-Air digital programming.

Through infocomm, media and design, we are improving Singaporeans' quality of life. Miss Penny Low, Mr David Ong, Dr Chia Shi-Lu, Mr Inderjit Singh, Mr Low Thia Khiang and other Members have shared their views about the important role that infocomm plays in this. The Next Generation Nationwide Broadband Network is already allowing IDA and industry partners to explore projects, such as home-based work. This can help Singaporeans better balance their work-life commitments and minimise travel during peak hours. Our economy will also benefit from the increased level of labour force participation. Businesses may also derive long-term cost savings in office space rental.

Rasa Sayang Healthcare is a home-grown SME that will be launching a home-based work pilot project soon. The company provides home nursing services. Currently, their nurses pick up their scheduled jobs from the office before travelling to the patients' homes to do their work. They subsequently return to the office to file their patient reports. With this pilot, Rasa Sayang's nurses will be equipped with computing devices and broadband connectivity to allow them to receive their schedules at home. They will be able to start work from home, and return home to file their reports. The reduced travelling and time saved will allow nurses to spend more time with patients and improve productivity. In addition, Rasa Sayang's customer service staff will be equipped with proprietary customer management and call routing solutions. This allows their staff to work from home and continue serving their customers in a timely manner.

IDA will also call for proposals to establish Smart Work Centres. Smart Work Centres are conducive alternative working spaces. They will be equipped with professional facilities and shared by employees of different companies. Employers looking to offer flexible work arrangements can arrange for their employees to work at a Smart Work Centre nearer home. IDA is also currently working with NLB to pilot Smart Work Centres at selected libraries. At the same time, the Public Service will be piloting a similar concept at the Treasury building and the new MND and MOM buildings for use by public officers from participating public agencies.

We will continue to commit resources to ensure that ICT benefits all and fosters a cohesive and inclusive society. Over the past three years, IDA's People

Page: 76

Sector programme has reached out to over 460,000 people. IDA has also equipped more than 100 people sector organisations with infocomm capabilities and to increase ICT literacy and competency of their clients.

For example, the Singapore Association for the Deaf has partnered with the People Sector Infocomm Resource Centre, and are developing a Singapore Sign Language mobile app to meet the needs of our hearing-impaired and promote our Singapore Sign Language. [A video was shown to hon Members.] The video on the screen shows some of the signs that one can learn from the prototype app, such as "Durian" and "Kallang".

IDA will also continue to actively engage and promote ICT programmes and initiatives among the elderly, low-income households with school-going children, and people with disabilities. To date, the Digital Inclusion Programme has assisted more than 14,600 low-income households with PCs and broadband service. It has trained more than 76,000 senior citizens and people with disabilities to use infocomm for digital lifestyle activities and work support.

Volunteers play a key role in this effort as well. They are young at heart and sharp in the mind – just like Mdm Irene Lim. Sixty-one year old Irene retired seven years ago and has been pursuing her interest in photography and in computers. She attended courses on Social Networking and Digital Photo Management, which were offered under the Silver Infocomm Curriculum. In her words, "being able to catch up with the latest technology trends, I feel young and active again". She puts to good use her IT skills in enhancing photographs and producing video collages of her travels. She is also an active Facebook user, blogger, and, as I said earlier, a volunteer IT tutor.

Beyond improving work-life balance and social inclusion, we also recognise that the media industry can uplift, inspire and entertain Singaporeans. Last year was a very good year for film, but I want to specially recognise the contributions of the TV sector. For example, local production company "Very!" won two Gold Medals at the prestigious New York Festivals for their work on the Channel NewsAsia documentary "The End/Beginning" in 2012. Last year's Asian TV Awards also saw local company Scrawl Studios win the Best 2D Animated Programme with "Guess How Much I Love You", while another local production, "The Moving Visuals", picked up an award for their work on The Biography Channel's social awareness programme "Junkie Monastery".

Ms Sylvia Lim spoke about the local music scene. We are committed to growing our music industry and creating opportunities for our music talents.

Page: 77

MDA has various schemes to support our local music professionals at varying stages of their careers. This includes the development of singles, production of albums and Extended Plays (EPs), marketing assistance, training, and upskilling. And her suggestion for us to consider using local content or local music in Government buildings will be considered seriously. Yet, at the same time, the preservation of local identity and national identity is the purview of MCCY. We will be in discussion with MCCY.

MDA has been working with local broadcasters and industry partners to increase their repertoire of local works for broadcast, and to provide greater exposure to our local musicians. Several radio stations, such as Class 95, Y.E.S. 93.3FM, Ria and Oli, have programmes to showcase local artistes and music. In September last year, MDA and MediaCorp put out a joint call-for-proposal seeking theme songs for MediaCorp's TV dramas. This provides nationwide exposure to our local musicians, and uncovers new talent. The winning compositions received airplay on our Free-to-Air TV channels and radio. We ensured that the intellectual property (IP) rights of these songs stayed with their creators, so that the composers could further benefit from it. MDA will launch another call-for-proposal for theme song production soon. Selected applicants will be provided with a Development Assistance grant of up to $8,000 each.

Madam, the Government also recognises the importance of royalty payment to sustain our music industry. An industry Code of Conduct was launched in June last year to improve the collection of royalty payments. This has taken us another step in the right direction as we work to ensure that royalty payments reach the rightful owners. We will continue to work with our broadcasters, MinLaw, industry associations and various stakeholders to support the growth of a vibrant eco-system for local music.

But we are happy to listen to suggestions from Ms Lim for this particular sector.

Miss Penny Low, Mr Inderjit Singh, Mr Sitoh Yih Pin, Mr Arthur Fong and Mr Vikram Nair have asked about how we can increase business productivity, and the measures we have taken to enhance our design sector. Allow me now to touch on these areas.

An increasing number of companies have used design to gain an advantage for business competitiveness and growth. The Design Singapore Council

Page: 78

provides schemes to incentivise local businesses to invest in design for innovation and productivity gains. Over the past two years, over a hundred companies have been supported through assistance schemes, such as the Design for Business Innovation Grant (DBIG) and the Productivity and Innovation Credit (PIC), for investments in design.

Atmosphere Air-conditioning & Engineering Private Limited is a local SME that has benefited from DBIG and PIC. Faced with difficulties expanding their business due to manpower constraints and logistical challenges, Atmosphere partnered a design consultancy to transform the way their air-condition technicians go about their servicing jobs. Instead of a two-man service crew in vans, motorcycles outfitted with a specially designed storage box containing re-designed servicing tools were introduced. Only one technician is now needed for smaller jobs. Clients are now served faster, productivity has doubled, operational costs have come down and Atmosphere has eased its manpower constraints.

New high-growth ICT developments, such as data analytics, can also improve business competitiveness and create value across sectors. IDA is encouraging greater adoption of data analytics among businesses. It has been working with six early adopters to develop business analytics shared services for the retail and wholesale sector. Such analytics services will allow businesses, such as Best Denki Singapore, to derive useful information from their customers' data, to better understand customers' needs. The services will also help optimise inventory levels to meet forecasted demands. We expect the shared services to be rolled out progressively to early adopters starting middle of this year.

Raising productivity is key to greater competitiveness. IDA has supported the efforts of more than 5,000 SMEs to raise business productivity through ICT solutions. IDA works closely with sector champions and industry associations to facilitate the development of collaborative ideas and innovative ICT solutions that can benefit the wider industry. With economies of scale, such solutions are more cost effective to adopt than if developed separately by businesses on their own.

For example, to increase service staff productivity in the food and beverage industry, IDA supported mobile ordering systems for restaurants to automate key operational processes. Diners at Ocean Spoon Dining now submit in their orders via tablets and have their payment processed at their tables. Ms Jocelyn Chng is the Managing Director of JR Foodstuff Industries, which owns Ocean Spoon Dining. She shared that, "With e-Menu and payment at the table, other

Page: 79

than being able to achieve faster table turn-around, we foresee that we would be able to expand our operations without the need to increase service staff at the same rate."

Furthermore, to help SMEs speed up their ICT adoption, IDA has also pre-qualified over 160 "ready-to-use" ICT packaged solutions under the iSPRINT scheme. SMEs can purchase and implement these solutions right away and, subsequently, claim from the iSPRINT grant.

We will also continue to support initiatives that raise labour productivity, to help our companies to be better equipped to face challenges that arise from the tightening of local manpower. IDA will review existing infocomm manpower initiatives to develop the necessary skill sets for local infocomm professionals in anticipation of changing job profiles and to attract greater talent into ICT.

For example, IDA has been working with the Singapore Workforce Development Agency (WDA) to organise Infocomm Productivity Masterclasses to help local ICT businesses reshape their business models and improve productivity. These Masterclasses target the top management executives and cover topics, such as product management, business strategy and user experience design. Over 100 infocomm professionals have benefited from this programme in the past nine months. We will continue to provide our local infocomm companies with more of such Masterclasses through our Infocomm Continuing Education and Training Centres.

Madam, this year, the Design Thinking & Innovation Academy (DTIA) will also partner with WDA to expand the availability of design thinking training. The DTIA has been helping both the private and public sectors to develop design-driven innovation capabilities and to adopt a user-centric approach in creating innovative products and services. Up to $2.5 million has been set aside over the next three years for design thinking training. This will allow DTIA participants to receive up to 70% WDA co-funding when they apply for relevant Workforce Skills Qualification courses.

We are also making it easier for our designers and other vital players in the design value chain to network, test and exchange ideas and co-create new products and services. The National Design Centre (NDC) will be opened later this year. Located at the former site of St Anthony's Convent, and now a designated conserved building, the NDC will serve as a key node in Singapore's design eco-system. It will house a prototyping laboratory for developing design concepts into prototypes, as well as design galleries to showcase design works.

Page: 80

The Design Singapore Council will also relocate there in the last quarter of 2013, to make it more convenient for both our businesses and designers to seek the Council's expertise and assistance.

Madam, I spoke earlier about the changes being brought about by media convergence. Both Mr Zaqy Mohamad and Mr Baey Yam Keng have also asked about this. In March last year, we appointed a Media Convergence Review Panel, chaired by Mr Koh Boon Hwee, and comprising experts from the private and public sectors, to study these issues. The Panel submitted their report in November 2012 and made recommendations to address four important areas – content regulation, encouraging local content, copyright challenges and licensing frameworks.

The Government broadly agrees with the Panel's recommendations. I will elaborate now on the approach to the recommendations on the economic interests of the sector, and take up content regulation and public service broadcast aspects in my response to later cuts. My colleague, Senior Parliamentary Secretary Sim Ann, will address Mr Baey Yam Keng's comments on media literacy in her response later.

Madam, local content plays a vital role in strengthening Singapore's cultural identity and community bonds. There is merit in the Panel's recommendations to incentivise local content creation by requiring nation-wide broadcasters, including pay TV operators, to invest part of their content expenditure on local content. We will consult stakeholders on the design and the implementation of the local content obligation. We will explore the possibility of providing incentives to encourage more local content development. We will also study how best to ensure that local content is made prominently available on the landing pages of TVs with integrated Internet connectivity or Connected TV.

To address online copyright challenges and digital piracy, we agree with the Panel's recommendation of a three-pronged approach, comprising public education, promotion of legitimate digital content sources and potential regulatory measures. We will continue to support the efforts of MinLaw and IPOS to strengthen existing collaborative efforts with the industry on online copyright issues.

The Government will also work on the Panel's recommendation and look into providing further clarity and certainty for the licensing of all broadcast and online content services, something raised by Mr Zaqy, including the definition

Page: 81

of licensable audio-visual services. We agree with the need to align requirements imposed on both local and overseas broadcasters targeting the Singapore market. We look forward to working with our stakeholders to follow up on the Report's recommendations. The target is to conduct the necessary consultations this year, with a view to implementing the recommendations, where feasible, from 2014 onwards.

Next, we recognise that our industry development plans should anticipate the eventual convergence of the infocomm and media sectors. Convergence will extend beyond just media platforms as infocomm technologies increasingly become more deeply embedded with media. For example, data analytics has been increasingly used to better understand the viewers of media content. Pay TV operators in the UK are already looking to launch TV advertisement services that target specific homes based on viewing habits, household composition and geographic location. The targeted advertising that we are most familiar with on the Internet is looking to expand the TV set in our homes. And, here, I mention the example of Amazon which keeps track of what books you have been buying, the trend, and advertises to you the books that you should be buying.

Convergence has and will continue to create opportunities and challenges both within the infocomm and media sector, and between it and other economic sectors. Our businesses can exploit new opportunities in the converged environment to move up the value chain, and create new products and services to meet rapidly changing consumer demands.

As the distinction between the traditional structures of infocomm and media undergoes this paradigm shift, we need to look at the future Masterplans for the ICM sectors in a more holistic and integrated manner. Hence, Madam, I intend to commission a Joint Infocomm and Media (ICM) Masterplan to synergise their Masterplanning efforts for the future. This joint Masterplan will be led by a Steering Committee that comprises both public and private sector representation. We expect extensive industry consultations for the Masterplan to begin later this year.

The Joint Masterplan is a significant effort and will take some time. However, we want to start early to give ourselves time to carefully study both the opportunities and the gaps brought about by ICM convergence. This will allow us to streamline our ICM policy frameworks and industry development efforts. By 2015, we hope to have a Masterplan that will give Singapore a competitive advantage and propel Singapore's digital economy ahead to the

Page: 82

next stage of development.

Madam, there was a concern raised by Mr Low about the data on Internet speed. He may have missed it but I have answered a Question in Parliament that we do our own study. We commissioned a consultant to measure the data for download and upload speeds so that we can monitor this. So, we do not rely on the sources that he mentioned earlier, but we use that for international comparison.

Madam, libraries have traditionally played a central role in being the repository of information and a centre for reading and learning for the general public. There is much that libraries can offer in terms of developing an individual's information literacy and life-long learning skills for the 21st century, especially for those who may have limited access to print materials or online information.

Having done research on libraries and information literacy, I cannot sufficiently underscore the importance of public libraries, especially for our children and school students. For it is only through reading first that we are thereafter able to write and generate new ideas for scholarship.

Our public libraries have evolved over the years and I can see more people visiting the libraries. Can the Ministry provide an update of how our public libraries have kept relevant in seeing to the needs of our society in navigating an increasingly knowledge-based environment and economy?

Madam, there are currently three regional libraries and 24 public libraries. In terms of reach and impact, NLB mentioned in its website that there were about 24 million loans and 1.96 million library members in 2007. With the advent of e-readers and the rise of e-book usage amongst the youths, I would like the Minister to provide an overview of the 2012 figures. Our library membership and loans are affected by the shift towards e-reader devices. I hope the Minister can also elaborate on the plans to maintain the libraries' relevance among young Singaporeans.

Budget 2013 talks about providing a better quality of life for Singaporeans and to build a more inclusive society. Libraries are social spaces where people from all walks of life can come together and learn through common interests. Many young members bring their kids to community libraries over the

Page: 83

weekends to inculcate them with a love for reading. I would like to ask the Minister about the roles of libraries in the future, particularly in promoting social mobility, building a more knowledgeable society and fostering a close-knit community.

It is with much anticipation that a new library at Orchard will be reopened in the first quarter of 2014. This will help increase the reading spaces in town owing to the closing down of bookshops, such as Borders and Page One. The public was asked to provide feedback on what they hope to see at the new library. I wish to ask the Minister for an update about the public's feedback.

I would also like the Minister to consider extending the opening hours for the libraries, especially for those located in shopping malls, to cater to the lifestyle of Singaporeans.

Mdm Chairperson, to stay at the forefront of knowledge-driven economies, we need to ensure that Singaporeans stand in good stead with regard to information, or what we call "knowledge highways" where Singaporeans can easily search, assess and obtain the data information that they want.

These "knowledge highways" can then spawn virtual communities that bond Singaporeans as they interact, share knowledge, even trade expertise and exchange knowledge, whether online or offline.

So, the demand for higher speed and greater ease of access to information and knowledge will certainly increase; no doubt about it. The push for telecommuting, flexible work hours and arrangements will also expand our pools of workers who need and use information from wherever they are.

We know that Singapore has the highest smart phone penetration rate in the world – 92%. This pervasive use of smart phones is forming an information-on-the-go habit. We are being accustomed to getting information knowledge at the tap or swipe of our phones. Expectations on the amount and types of information we have at hand, how fast and easy we can obtain them, and the shareablity of knowledge will become unprecedented.

Page: 84

So, besides the present network of public libraries that serves millions of Singaporeans every year, what are the Ministry's plans to meet this increasing demand for knowledge-on-the-go? How can Singaporeans better access the current rich depository of books, information and films available? How is technology being harnessed to build knowledge highways for Singaporeans at work, study and play?

To this end, I hope the Ministry can share with us how it plans to expand its deployment of technology and skills:

One, boost public data availability, for example, location apps for our Singapore public amenities and transport alerts;

Two, improve digital literacy, which means educate our users about online use or abuse, encourage considerate online behaviour and promote cyber-wellness;

Finally, leverage the potential of fibre broadband coverage in Singapore to build a super knowledge highway that will really transform the way Singaporeans learn, interact, communicate and live together, virtually and physically.

Madam, social media platforms can ease communication but, just as easily, cause tension and friction. Facebook is an outlet for expression, but innocent status updates can trigger religious and racial sensitivities.

Singapore has had its fair share of irresponsible and intolerant Facebook updates that, when screenshot and shared, go viral. Like all viruses, they can inflict grave damage that is hard to mend.

Last year, if the racist comments posted by Ms Amy Cheong regarding Malay weddings were to be posted online in Europe, she would have been taken to task, as the European Parliament considers racism not an opinion but a crime.

It is easy to make seditious damaging comments online and hide behind pseudonyms and it is highly irresponsible. Creators of racist rants need not take responsibility for the after-effects of such comments even if it resulted in violence. In such eventuality, the damage done could have long lingering

Page: 85

repercussions.

Over the past year, we have seen several cases of netizens using the Internet and social media to post socially irresponsible comments with scant regard for the repercussions. In some instances, when the remarks were racially offensive, I was glad that the authorities were quick to take immediate action to nip the problem in the bud.

But there may be cases that escape the attention of even the most vigilant of authorities. How does the Government plan to address this issue? How does the Government intend to balance Singaporeans being more outspoken online while encouraging awareness of the racial and religious fault lines in society?

While there is a Media Literacy Council in Singapore to enlighten Singaporeans on responsible Internet use, how successful has such an effort been? What has it achieved so far?

Madam, the formation of the Media Literacy Council comes at a time when Internet participation, especially on social media, continues to grow. In the past year, we have seen high profile irresponsible use of the Internet, such as the one mentioned by my Parliamentary colleague, Mr David Ong, about Amy Cheong's racist postings.

But beyond the radar are also many smaller incidences, such as classroom bullies in cyberspace among the school children, and regular occurrences of insensitive remarks posted online that hurt individuals.

Early this week, I attended an event promoting mental health. A gentleman commented about his forum letter that was featured in The Straits Times online. He wrote about the lack of a support structure for care-givers like himself. He has been taking care of his spouse who suffers from mental illness for many years. He was upset with the online comments that followed. One said that if his spouse were taking over 42 pills to control her temper condition, even a doctor would go crazy. Another post said he should euthanise his spouse as he had already kept her for many years.

Page: 86

I take the view that the Internet should be open and not be manipulated for censorship for political or commercial gain, but these hurtful statements, if they become an online culture, will only serve to divide and lead to the detriment of society.

In many advanced countries, including Australia and UK, similar councils also promote media education as part of school curriculum. They also promote publication of journals and research on media literacy and conduct. I believe our own Media Literacy Council has an important role to play and can bring great value to develop Internet use in Singapore.

Can the Ministry update on the Council's efforts to promote Internet self-regulation? What is the latest development on the earlier suggestion to have an Internet code of conduct? And what is the Ministry's position on the recent International Telecommunications Union or ITU's proposal in the United Nations that will enable world governments to have more control of the Internet?

The Internet should continue to be given a light touch and remain unregulated, but a good code of conduct and principles, if implemented well, can bring greater credibility and integrity to this Internet space.

The Government has sent strong signals that have seen it increasingly moving towards co-regulating media content with the industry. Last year, it announced that the video industry will be empowered to classify or self-classify films up to PG13 rating. When will this be implemented and what are the details of this co-regulatory framework?

Importantly, what same cuts should have been in place to ensure that films are classified appropriately as I am sure that many parents and members of the community are concerned that public trust in our classification systems will be dependent on the accuracy of the rating according to social norms and acceptance?

Does the regulation have other plans to introduce or extend co-regulation for other forms of media as well especially in this era of media conversions that we earlier spoke about?

Page: 87

Mr Baey Yam Keng (In Mandarin): [Please refer to Vernacular Speech.]  The Government will pump in $630 million in the next five years to invest in Public Service Broadcast. A portion of this will fund programmes produced by MediaCorp and the rest will go to independent production houses. I do not have a lot of time to watch television programmes, but recently I happened to catch a few episodes of "Game Plan" and was intrigued by its story on swindlers. The story was full of twists and turns, the dialogues were not stereotypical, and it was shot in a very different manner. I could not catch every episode as the story moved very fast, it was not like some drama serials where you could guess what happened even if you missed a few episodes. I could only find out the latest development from my children. I found out later that this serial was produced by independent production house Wawa Pictures.

On the other hand, the next serial in the same time slot, MediaCorp's "Beyond", could have been shot in a very different way due to its supernatural theme. But it was no different from MediaCorp's other dramas. I could see that it was trying to be something different but lacked the flair and flavour.

I am not an expert on television programmes. But as an ordinary audience, I am worried. Has MediaCorp been producing too many programmes that it was just focusing on quantity and not quality? Is it not able to make a breakthrough? The drama serials were either on family relations or police work. Even the variety shows lacked variety. They were either food or travel shows, or they just feature celebrities playing games and entertaining themselves. Good programmes require time to develop and plan. Producing too many programmes in too short a time is like a factory production line, using the same model to make products which look more or less alike.

It is good that MediaCorp is outsourcing some of the programmes. This allows viewers to have a variety of good programmes. I hope MediaCorp and other media companies will do more in this aspect and provide more platforms for independent production houses. In addition, I hope they will also be fair towards independent production houses in terms of production budgets, as the creative people also need to make a living.

With your permission, Madam, I would like to display some slides on the screen. I would like to thank

Page: 88

Members for their comments and suggestions.

Building a knowledgeable nation is one of MCI's key goals. There are two essential building blocks: first, providing access to quality information resources; and, second, equipping our people to harness the power of information.

Although we live in an information-rich world, not everyone has the financial means to access information and knowledge that they could benefit from. Our libraries thus play a pivotal role in providing our people with access to knowledge and reading resources and will be evolving to meet the greater demand for information.

I will now address Dr Intan and Mr Gan Thiam Poh's questions on how our libraries will be increasing their reach and can better serve our people. In fact, total membership reached some 2.12 million as at the end of 2012.

I am pleased to announce that we are developing two new libraries. The Tampines Library will be redeveloped as part of the upcoming Tampines Town Hub in 2016. It will be co-located with other community arts and sports facilities. To serve the growing population in the north-east region, we will also be building a library in Punggol in 2017. These two libraries will be planned as next-generation libraries, with new offerings to meet the evolving information needs.

Over the years, we have seen an increase in the demand for physical books. Overall, loan figures have increased 22%, from 21 million to over 38 million items, in the past few years. To serve readers better and grow the reading base, National Library Board (NLB) will increase the loan quota. From May onwards, Singaporeans and PRs with basic library membership will be able to borrow eight items instead of six, and this includes three audio visual items instead of two.

As Ms Low Yen Ling rightly pointed out, our libraries need to evolve to cater to those who prefer online sources of information. E-book holdings will be increased and, by the end of 2013, the public will enjoy 820,000 more e-books available for borrowing through NLB's website, bringing the total collection to over three million e-books. Users can also borrow electronic devices, such as Kindles and iPads, if they do not have their own.

Page: 89

This year, NLB will also put in place a partner membership scheme where partner organisations can help promote reading to their members, and partner members can borrow up to 10 items, including four audio visual items.

The people and private sectors can make a difference in contributing their expertise and by giving back to society through libraries. In addition to the libraries opened by NLB, the Government is partnering closely with the community and further encouraging cultural philanthropy in opening and operating new library branches in the next few years.

The Library@Chinatown opened at Chinatown Point recently in January. It is NLB's first community-contributed and supported public library. The contributions included funding for the library's development and operations which came from the mall owner, CP1 Private Limited, and the Kwan Im Thong Hood Cho Temple. Individuals also play an important role. Volunteers run the many key operations of the library. The Library@Chinatown is, thus, a unique effort in which all stakeholders and the community can contribute to building up their own library.

The Library@Orchard, as mentioned just now by Mr Gan Thiam Poh, is another exciting partnership with the community. NLB is working with Singapore Polytechnic to use design thinking as part of the library's development process and has consulted the public widely in testing its service prototypes. I am happy to update that just a few months ago, an exhibition was held at the Central Library showcasing the service prototypes for the Library@Orchard seeking public feedback.

One of the prototypes shown was a reading cocoon which provides quiet reprieve while being surrounded by books and multi-media. Users could walk through these prototype spaces and experience these ideas first hand. Many users thought it was exciting to be a part of the co-creation process in bringing the Library@Orchard to life. I should also add here that our libraries in shopping malls have opening hours that are in line with those of the shopping malls.

Even as new libraries are being built, with the support of private and people sector partners, we are also working to ensure that, as we build a fair and inclusive society, disadvantaged groups are taken care of.

Page: 90

I share Mr Gan Thiam Poh's concern that libraries need to reach out beyond their physical network. I would like to assure Members that we will continue to reach out to those groups that have less access to information resources. To serve our orphanages, welfare homes, kindergartens and childcare centres, NLB will be having two more mobile libraries. This builds on the success of the current mobile library, Molly®, which has served more than 450 organisations and has had a visitorship of more than 300,000 since its launch in 2008. The development of these new mobile libraries was enabled through funding from sponsors.

NLB also works together with communities to promote curation of local content. This goes beyond its traditional role of promoting reading and processing book loans.

The National Library has started the Singapore Memory Project to engage individuals through community groups in collecting, preserving and providing access to a rich archive of personal memories of Singapore. It is a massive national effort, and rides on the hard work and commitment of many volunteers, and they have our sincere appreciation. I would like to thank the many individuals who have signed up to become part of the SMP Memory Corps to help the community document their memories.

We asked ourselves, how can we present all the memories that we have collected in a way that people can easily relate to? To support ground-up initiatives for creating new products and showcases out of these memories, the irememberSG fund will be launched this year. Such products could include short films and publications featuring Singaporeans' stories that have been collected.

In August 2013, we can look forward to a large-scale exhibition that showcases the collected memories. As we provide greater access to information resources, it is equally important to ensure that our people have the skills to use these resources to gain useful knowledge and insights. The Government has stepped up efforts to equip Singaporeans for a lifelong learning journey.

Our libraries have championed reading for many years. They do so through the annual nation-wide Read!Singapore campaign, and through programmes like kidsREAD. kidsREAD helps children from less well-to-do families pick up the love for reading.

Page: 91

Ms Low Yen Ling pointed out that, in this digital age, children may be more inclined to learn with visuals than with texts. We agree with Ms Low that a good reading habit is important as it builds the foundation for independent, sustained and enjoyable learning.

To further encourage good reading habits and sustain reading interests, a new programme called Read@School was launched in January this year at 152 Primary and Secondary schools. The programme aims to nurture the reading habit through a suite of activities that caters to different age groups and learning aptitudes.

There are reading discussion groups on different genres that are catered to reluctant readers. These sessions provide a broader perspective, compared to book-based discussions, and could engage reluctant readers better. For example, one fun activity under the Fantasy Theme is the creation of a job advertisement for a dragon.

There are also activities that help students learn how to use the library. Last year, Secondary 1 students from Queenstown Secondary School participated in "Dewey's Amazing Race" to learn how to use the library's services through an exciting race format. We recognise that teachers and parents are also role models for reading, and they are actively engaged in the programme as well.

Ms Low Yen Ling and Dr Intan highlighted the need to equip our people with the skills to harness the power of information, while Mr Zaqy Mohamad and Mr David Ong emphasised the importance of fostering responsible and discerning use of the Internet among our netizens. I would like to thank the Members for raising these important issues.

The Internet is a game-changer in the world of information, as pointed out by Ms Low. Its vastness and reach are unparalleled. It has given us easy access to almost any information that we wish to find. The benefits of being wired and plugged in are tremendous, and we want to help more of our people get plugged in, especially the elderly and those from low-income households. However, we also acknowledge society's many concerns about the dark side of the Internet. Anti-social behaviour that we see in the real world can take place and do similar harm in the virtual world – bullying, grooming and gambling happen online, too. As a community, we are also concerned about the spread of untruths and rumours, racist comments and hate speech that could undermine our social cohesion and racial harmony.

Page: 92

Given the pervasiveness of the Internet, it is a shared challenge for many societies to deal with its downsides while optimising its benefits. How do we protect our young, in particular, from cyber risks? How can we preserve and uphold our shared values of respect and graciousness, and importantly, our racial and religious harmony?

Madam, these issues are not new to this House. Just yesterday, Mr Edwin Tong called for tough measures against cyber bullying, echoing comments made by Mr Zaqy Mohamad and Mr Hri Kumar earlier in the year. Ms Low Yen Ling proposed that we equip parents to better guide their children in navigating cyberspace safely. Beyond this Chamber, Members have also called for more responsible use of the Internet's power for communication and interaction. Mr Baey Yam Keng has also alluded to this issue just now.

I share the Members' concerns. I would like to assure Members that the Government will continue to support cyber wellness efforts and equip our people with information literacy skills. We have taken a multi-partner approach so as to reach out effectively.

Working hand-in-hand are NLB, MDA, the Inter-Ministry Cyber-Wellness Steering Committee, and the community-led Media Literacy Council. We have worked closely with schools and parents to equip our next generation with the skills to be responsible content consumers and creators. Last year, my Ministry updated this House on NLB's and MDA's plans. NLB's workshops have equipped more than 6,000 parents and teachers with these skills. NLB and MDA have also developed interesting teaching and learning resources. This year, both agencies will continue to find creative ways to share the important message with our people. The Inter-Ministry Cyber Wellness Steering Committee (ICSC) has provided funding support to more than 20 public, private and people sector projects.

One upcoming project is the iZ Hero Adventure Exhibition at the Science Centre. It aims to inculcate healthy online habits among young children. Primary school students will take on the role of the hero in an interactive, multimedia game, learning strategies to overcome risks, such as cyber bullying. The exhibition will be open soon, and more than 150,000 students are expected to visit it before it ends its run in 2016. We want to encourage healthy practices with full input from the community. I am heartened that Singaporeans have spoken up against negative online behaviour.

Page: 93

In my interactions with youths, I have also noticed that many of them voluntarily bring up their worries about some of the less savoury sides of the Internet, such as hate speech and cyber bullying. It is encouraging that the generation of "digital natives" wants to shape cyberspace for the better, reaffirming the importance of values, such as respect, tolerance and harmony.

I would like to commend parents, teachers, students and members of the community for taking an active interest in shaping our online common space. The Media Literacy Council (MLC) plays an important role in catalysing and driving these important discussions.

Just last month, the MLC-organised activities to mark Safer Internet Day, centred on the global theme, "Online Rights and Responsibilities". I dropped in on a workshop at the Bishan Library and found it very useful for parents and their young children as they were taught about the potential risks of the Internet.

Last year, my Minister spoke about a safer and more civil Internet environment when he mooted the idea of an Internet code of conduct. The MLC has studied the idea of a code of conduct, and consulted stakeholders. It has decided that one good way forward is to work with the community to distil and develop a set of social values. In his speech to mark Safer Internet Day, the MLC Chairman, Prof Tan Cheng Han, highlighted that our shared values, such as "integrity, responsibility, respect, tolerance and empathy…hold well, whether offline or online". I think this would serve us well as the underpinning philosophy to guide public education efforts towards instilling the kind of behaviour that we would all like to be part of and like to see on the Internet.

On our part, the Government will continue to support the MLC in its efforts to engage the people and private sectors. Ultimately, all of us can play a part to make the Internet a safer and more responsible space for all users.

I would like to close by reiterating that the Government is committed to ensuring that our libraries continue to inform and enrich the lives of Singaporeans, and that agencies continue to work together in fostering responsible content consumers and creators.

Thank you, Madam. The slides show a few examples of PSB programmes that have done well. Last year, some 4.4 million viewers tuned in to PSB programmes on free-to-air TV. PSB programmes offered online at xinmsn.com had five million views. I thank Mr Baey Yam Keng for affirming the importance of PSB and its role in building a Singaporean identity and fostering social cohesion.

The Government recognises the value of public service broadcasting to Singaporeans. We have thus continued to support bringing PSB programmes to our people, even after we stopped collecting radio and TV licence fees in 2011. We are also taking steps to enhance the quality of locally-produced PSB programmes – a point raised by Mr Baey. This was recommended by the PSB Review Panel, whose members were drawn from the community, the media industry and academia. The Government accepted the Panel's recommendations last year, and we boosted support for PSB with a 35% increase in funding, with $630 million spread over the next five years.

With the increased budget, MDA has begun to roll out the Panel's recommendations. It worked with MediaCorp to develop and test pilot episodes for PSB programmes. This pilot testing enables programme concepts to be refined through a feedback process. We hope this will result in more PSB programmes that better resonate with viewers, such as Mr Baey.

MediaCorp piloted three episodes in October last year. Audiences – in the studio and online – voted for their favourite programme concepts. They also gave useful ideas on how to improve the programmes. After pilot testing and taking in viewers' feedback, MediaCorp will be producing three full drama series later this year: Mata Mata on Channel 5; Di Luar Garisan (Out of Line) on Suria; and Veethi Varai (Estate) on Vasantham. MediaCorp will continue engaging viewers on more pilot episodes.

Page: 95

Besides engaging viewers for feedback, we need innovative ideas to keep good PSB programmes coming through the pipeline. MDA launched the PSB Contestable Funds Scheme in July last year. This opens PSB funds to both FTA and non-FTA broadcasters. We want to encourage a diversity of ideas from a variety of players. MediaCorp has been awarded funding under the scheme, and we hope to see more non-FTA broadcasters participate.

The PSB Contestable Funds Scheme also encourages broadcasters to deliver content on multiple platforms, thereby spurring them to be more innovative. It will take time, but we are moving towards a future where PSB content can be viewed beyond FTA TV – on pay TV, on the Internet, and on our mobile devices. So, it is quality PSB content on the go, anywhere and anytime.

Parts of that exciting future are already here. In February this year, MediaCorp launched Toggle – its "Over-the-Top" (OTT) service. Toggle includes locally-produced programmes from MediaCorp's free-to-air TV channels. Viewers can access them on-demand for free, via the Internet and selected mobile devices. Major national events will also be streamed "live". In fact, the recent 2013 Budget Speech was streamed "live" on Toggle. Come August this year, Singaporeans will be able to enjoy watching the National Day Parade on their mobile devices. MediaCorp also plans to extend free local content from Toggle to overseas Singaporeans in the middle of this year.

The increased PSB funding will also benefit the production sector as we reach out to a diversity of players to produce better quality PSB programmes. This will help attract and retain talent, thereby sustaining and strengthening our local broadcasting and production ecosystem.

However, Madam, we recognise that the TV industry is still dependent on advertising revenue. We thus see more entertainment programmes on TV, as they are more popular with our viewers. But TV can do more than entertain. I believe it can play a key role in fostering a knowledgeable people through a strong line-up of quality, informative and educational programmes.

Hence, the Government will invest another $182 million over the next four years, dedicated to supporting more locally-produced documentaries and current affairs programmes. We currently have a few good, informative programmes on TV. For example, we have Channel 8's Tuesday Report and Channel NewsAsia's Insight. Singaporeans can look forward to more of such

Page: 96

programmes as we ramp up production in our four official languages – English, Malay, Mandarin and Tamil. These programmes will cover a wide variety of issues, such as our culture and heritage, the environment and public housing.

One example of the type of quality local documentaries that we want to see more of is "History from the Hills". [A video was shown to hon Members.] The video shows a trailer of the programme, which was aired on MediaCorp's Okto earlier this year. The programme recounted the history of our nation through stories revolving around the Bukit Brown cemetery – starting from the first grave dated 1833 to the closure of the cemetery in 1973. It shed light on our past, and brought to life important pieces of Singapore's heritage.

Madam, with the additional funding, we hope to bring more of such insightful and interesting programmes to our people – not only to inform and educate, but also to inspire our people to pursue and fulfil their dreams.

Madam, I will now address other issues that Mr Zaqy Mohamad has raised, which relate to the Government's approach towards content regulation.

Our objective in classifying content is to enable consumers to make informed choices. Through classification, we get to enjoy a vibrant media scene, with a wide variety of choices to suit our needs when we turn on the television or go to the movies. At the same time, we ensure that our young grow up in a safe media environment, with parents helping to guide them in making the right choices.

Classification is not the job of MDA alone; we have to consider the views and needs of our society. So, MDA takes a co-regulatory approach. It actively consults the industry and the community in developing content guidelines. This process gives MDA invaluable insight into our people's diverse views and sentiments, even as we come together to shape our common space. Industry co-regulation is not new. It has long been the practice with the broadcast and print industries, where the industry takes responsibility for ensuring that the content adheres to MDA's content guidelines.

I would like to take this opportunity to affirm the importance of our partnership with the industry and the community. Building on that, I am pleased to announce that we will be introducing co-regulation for videos and the arts.

First, under a new video co-regulatory scheme, video distributors will be able to self-classify videos up to PG13 rating. This will facilitate industry growth.

Page: 97

It will also benefit both video distributors and consumers as new video titles will be made available faster. As more than 70% of the video titles that MDA currently classifies are PG13 and below, the potential benefits are substantial.

At the same time, I would like to assure Mr Zaqy and hon Members that safeguards are in place to ensure that these self-classified videos will be in line with existing content guidelines. Only qualified content assessors will be allowed to self-classify content. I am pleased to say that MDA has worked with the Workforce Development Agency and the Singapore Media Academy to train content assessors. So far, 50 content assessors have been trained. This will facilitate the roll-out of the scheme when the Films Act is amended to cater for industry self-classification.

Secondly, we will also introduce co-regulation for the arts. Currently, all arts performances are classified and licensed by MDA on a per event basis. But for a majority of arts performances, this will no longer be the case with the introduction of a two-tier Term Licensing Scheme.

I am pleased to announce that all arts groups will be invited to join Tier 1 Term Licensing. Tier 1 groups will be able to self-classify performances that fall under a "General" rating, and which do not have racial, religious or political content. This will cover the majority of arts performances in Singapore – up to 90% if we go by performances classified in 2012. Arts groups will be able to stage as many performances as they want during the one-year licence period, and the licence will be renewable. Furthermore, they need not pay licensing fees to MDA for self-classified performances.

Even as we empower our arts groups to self-classify content, term licensees need to exercise this function responsibly. Arts groups need to provide accurate classification ratings and consumer advisories so that the public can make informed choices. Given that classification is an important responsibility that needs to be exercised with care, all Tier 1 Term Licensees will need to furnish a $1,000 performance bond signed by a guarantor. There is no need to make an upfront cash payment.

Going one step further, Tier 2 Term Licensees will be able to self-classify all performances up to the "Restricted, or R18" rating – the highest rating for arts performances and events. Because they can self-classify performances that deal with potentially sensitive issues, such as race or religion, Tier 2 arts groups need to have established a good track record over three or more years in order to qualify. This involves adhering to licence conditions, being consistent in

Page: 98

providing the necessary consumer advice in publicity materials, and being responsive to community feedback about potentially controversial content.

The qualifying criteria for Tier 2 Term Licence that I have just outlined are not meant to discourage any arts groups from participating in the scheme. The criteria are meant to set a minimal benchmark for self-classification to be done in a responsible manner.

Madam, we target to amend the Films Act and Public Entertainment and Meetings Act early next year to provide for video self-classification and arts term licensing.

Besides extending co-regulation, we will also be reviewing how we regulate content across different forms of media. As I mentioned in my earlier speech, the Media Convergence Review Panel had recommended the harmonisation of content regulation. The Panel envisaged that the same piece of content would be labelled with the same age rating, whether it is delivered through TV broadcast and film, or through the Internet. I agree with the intent to make our classification system more intuitive and helpful to consumers. We will take steps to harmonise content regulation across all platforms.

Madam, I would like to address one more question from Mr Baey Yam Keng. He asked if more local news articles from The Straits Times and Lianhe Zaobao could be provided for free online. I am afraid this is a commercial decision for the newspapers to make.

Madam, to sum up, I would like to reiterate that the Government is committed to fostering a knowledgeable society. We will extend access to library resources, equip our people to harness the power of information, and provide quality PSB programmes that inform, connect and inspire our people. In all our efforts, we are actively engaging and collaborating with industry and community partners as I believe that, collectively, we can provide better quality public goods that meet the diverse needs of our people.

Another point that was raised by Ms Low was on leveraging the potential of the NGN (Next Gen NBN). The NGN that is currently being deployed provides nationwide high-speed broadband access up to 1Gbps to all physical addresses, including homes, schools, Government buildings, businesses and hospitals. With this network, households and businesses will be able to access more information with rich content at a faster speed. More than 350 schools will tap into our network, which will benefit teaching, learning and assessment

Page: 99

applications that may be bandwidth-intensive. Consumers were also enjoying lower broadband connectivity prices then in 2009 when the NGN was launched. So, with this, Mdm Chairman, we will move forward. Through co-regulation with video distributors and arts groups, we hope to encourage a more vibrant media and arts scene that will bring more choices and quality content to our people.

Madam, as policy issues become more and more complex and cut across many Ministries, like the issues of population, housing and transportation, what is the Ministry's overall strategy to engage and communicate with Singaporeans of all ages? For the younger generation, has the Ministry exploited fully the new media to reach them and to the seniors? What are the most effective ways to communicate with them with specific messages? What constraints does the Ministry face to engage them? Also, with the appointment of the Chief of Government Communications, have there been any new initiatives launched in terms of policy announcements and other Government messages? As the Ministry's information service is to enhance the Public Service's communications network, how does the Ministry coordinate with the various agencies and Statutory Boards to help them engage stakeholders and communicate policies and programmes to the public?

(In Mandarin): [Please refer to Vernacular Speech.] Madam, the Health Sciences Authority recently published a newspaper advertisement reminding members of the public not to believe in claims that certain pills can deliver miracle cures. I think this is an innovative and effective way to communicate with the elderly, because old folks worry most about falling ill, and they love to buy medicine on their own. The only problem is, they may buy the wrong medicine. I hope that the various Government Ministries will take a pragmatic approach when they communicate with old folks. Firstly, do not show them too many figures; secondly, do not tell them too many reasons. They understand the reasons, but they must know what is the message you want to convey. In this aspect, I believe the Government needs to do more to improve communication with the masses, and to focus on the main communication media with the elderly, namely: newspapers, radio and television.

There are a few reasons why the elderly read newspapers: firstly, is to look through the obituary, to see if any of their friends has passed away; secondly, they listen to the radio as there is a rich variety of information and the presenters are humorous; they like to watch television news and share those news with their friends. Some television programmes, for example, Tuesday

Page: 100

Report and other documentaries, are well loved by old folks as they are informative. Therefore, I hope MCI will consider increasing funding for these programmes.

Many old folks also have iPhones, so we also hope that the Government can make use of iPhones to communicate with the elderly. For example, during Chinese New Year, we receive cartoon versions of the God of Fortune. Why can we not create a cartoon version of the Minister for Finance, and tell them about the good news from the Budget? For example, the Wage Credit Scheme, where 40% of workers' wage increment will be subsidised by the Government.

The Government has been actively encouraging the participation of Singaporeans in many aspects of policymaking. This is evident in the public consultations, dialogue sessions and, of course, REACH. To the Government's credit, in preparation for this Budget, much public feedback has been taken into account in the many new measures announced.

Despite this, the level of citizen involvement in policymaking can be improved. Singaporeans are always complaining that the Government is not listening to them and that their feedback is not taken seriously.

Madam, a case in point is the White Paper on Population. In the last few years, many Singaporeans have been complaining about the increasing squeeze in our common spaces and the overwhelming presence of foreigners in every sector of our economy. According to the White Paper, between March and October 2012, close to 2,500 pieces of feedback were received directly. How does this number compare with the figures for other consultations? Have enough time and avenues been allocated and utilised for Singaporeans to understand and discuss the proposals and projections for this very complex issue, and to collectively brainstorm possible solutions for our future? As far as possible, new policies should be well thought-through, discussed and debated, widely consulted with all relevant stakeholders, revised and fine-tuned, as had occurred with some of our Bills, including HOTA and Consumer Protection. Not everyone will agree with all policies, but a rigorous process will improve understanding of the subject matter and, subsequently, buy-in.

Madam, as the Vice Chairman of REACH Supervisory Panel, I know that the volume of feedback and suggestions REACH has received over the years has been increasing. However, REACH can only play a limited part in channelling

Page: 101

the feedback received to the relevant Ministries, and closing the loop with the contributors when the Ministry replies. What is the overall Government's strategy of tapping on public suggestions and views to help shape our policies? Could the Minister also share recent examples of how feedback has impacted policies and the speed with which the changes are being implemented? Finally, what are the obstacles preventing more expeditious response to feedback and what are the strategies we have in place to overcome these difficulties?

Madam, the pervasive use of multiple communication platforms, coupled with our heightened social and political consciousness, has raised public expectation and participation in policy formulation and decision-making. This is clearly evident from the recent discussions and debates on our Singapore Conversation, Our Population White Paper and, now, Budget 2013.

The investment into advancing Singapore's information highway has spurred the public's consumption of more varied views and information. There is no doubt that more Singaporeans will turn to social media to be more vocal about their own views.

These views posted on Facebook, Twitter or blogs can spread quickly and widely. One man's disgruntlement in a Facebook update can catalyse and rally a mass of people. In a way, these posts are symptoms of Singaporeans who want an outlet for their anxieties and who wish to be involved in the decision-making process of policies which will concern them. In the same vein, policy-makers, Ministers and Members of Parliament have embraced social media to better explain policies, push out an idea, issue or suggestion to solicit and engage citizen participation.

So, whether it is online, offline, traditional or new media, one can easily assess ground reaction, comments and views on any given policy or issue. People want a greater say in policy formulation, as public participation is regarded as a way of empowerment and as a vital part of democratic governance.

Singaporeans are no longer willing to be passive, being fed policies concerning them. They want to be part of the policy decision process, to be consulted and have their views and feedback considered. This may well lend ground realities, better terrain assessment before policies are passed. More importantly, this "joint ownership" of policymaking will become more important

Page: 102

and relevant as Singapore matures as a democratic country.

Can the Ministry share on how the Government is planning to involve more Singaporeans in policymaking and facilitating a better two-way communication between Government and citizens? What is the Ministry's diverse range of citizen-engagement platforms doing to meet the needs of different segments of our population? How effective is REACH, the Government feedback unit, in gathering feedback, engaging its citizenry in policy decision-making and closing the loop of feedback received? How is such feedback relayed to and considered by the various Ministries?

Madam, I agree with Members that Singapore society has grown more diverse and the public wants to have a greater say in policies. For the past 50 years or so, this Government has been concerned with the survival and success of this nation and the aspirations of our people in wanting a better future. Public officers, especially those working on public communication and outreach in the various Ministries and statutory boards, have been integral in helping the Government explain policies and responding to feedback. No society remains static.

As our society becomes better educated and open to ideas and influences from near and far, there are bound to be different views, perceptions and expectations. The ways in which the Government departments operate have to evolve with the times and, indeed, they have. Increasingly, we have seen different pockets of society forming quickly to declare their interest and take positions around an issue or a cause. Government agencies, therefore, got to be better equipped to engage an increasingly diverse society of Singaporeans.

We also have to take note of the high expectations of those who sometimes want to have their way and quickly on an issue. And I am sure Members of the House have themselves noted the diversity of voices on the ground when they meet constituents and the challenges of representing conflicting viewpoints fairly. Even as some Singaporeans are increasingly articulate in expressing themselves and using various platforms, like new media, there remain many others who are quiet by nature but with dedication to their work, and their role in bringing up families and contributing to Singapore is no less important. They should never feel left out. We should be inclusive of as many views as possible and continue to engage in ways that they feel comfortable, such as the elderly.

The Government is committed to making public engagement a cornerstone of policy-making. We have enhanced our efforts to engage stakeholders in policy making, explaining policies, getting feedback and tweaking policies to better benefit people from all walks of life.

Page: 106

Last year, Madam, we embarked on a national conversation on the kind of home we would like to have in the future. Across the Government, many similar conversations have been taking place, and Singaporeans have responded very positively. We have to continue along this vein, listen carefully and consult widely before a decision has to be made at some point.

Even as the Government expands on our public communication efforts, we are aware that there is room to do better. Where issues appear complex, we have to learn how to explain in bite-size fashion, in appropriate ways for different audiences, such as the elderly, especially policies that have great impact on our people. Many policies have benefited from Singaporeans' inputs and ideas and the Government will continue to bring people together to co-create long-term policies for our collective future. At the same time, in any public engagement or policy-making process, we need to realise that there will be benefits, conflicting interests and trade-offs. What may be of importance to our home-grown businessmen may not appeal to our graduates fresh out of school or the retirees. Some people get cautious or defensive at first glance but may later realise it is a good move when issues and trade-offs are discussed and explained.

We also have to move towards not just engaging our stakeholders but encouraging them to share ownership and run programmes with our support. Several of our agencies are already moving in this direction, giving room for our philanthropists, community leaders, experts and volunteers to play their role as active citizens. To this end, we will continue to build skills and abilities within the public sector to better engage and involve stakeholders in policy-making and responding to ideas and feedback, and giving them space to take ownership.

Beyond the intricate modelling and farsighted data and analysis we might have for policy-making, we will continue to built capabilities to better understand the various stakeholders and inspire to cater to their different needs. This will always be a work-in-progress to keep in step with the changes in society. Public communication and engagement are critical in building and keeping trust as we go forth and progress further as a people, as a nation. And that is how we have come this far and we will do more to go further.

Now, let me invite the Senior Minister of State Mr Lawrence Wong to elaborate on our efforts.

Page: 107

Mdm Chairperson, Minister Yaacob has shared about how the Government will be listening carefully and consulting widely in the formulation of policies. So, let me now further elaborate further on how we intend to do this.

Several Members of the House – Mr Zaqy Mohamad, Mr Baey Yam Keng, Mr David Ong and Mr Seng Han Thong – have highlighted the need for the Government to involve Singaporeans in the policy-making process. We fully agree with them. Our policies are meant to improve the lives of Singaporeans and must take into account the views of Singaporeans.

Public engagement is an important part of the policy-making process. It is neither new nor something that we are just doing now. It is, in fact, something that we have been doing all along but, over the years, we have increasingly intensified our efforts to engage on a wide range of issues with as many stakeholders as possible, and through various platforms, be it dialogues, webchats, town halls or discussion forums.

In 2012, there were more than 30 public consultation efforts across the different Ministries and we have a slide up that shows some examples of the various consultation exercises that took place. These are just a few illustrations. Beyond these 30 consultation efforts, there were many other more informal exchanges, focus group discussions that took place across the different Ministries and agencies.

However, as highlighted by Mr Baey Yam Keng and some other Members, there is certainly scope for us to do more and we can still do better to improve the level of citizen involvement in our policy-making process. So, I would like to assure Members that the Government will continue to look for meaningful and relevant ways to engage Singaporeans and involve them in policy-making. Our aim is to give Singaporeans a sense of ownership over the issues and policies that matter to them – a sense of ownership over shaping their future. We will improve our capabilities to do this, to gather ground sentiments and public feedback. We will also distil lessons from our recent experiences, including the White Paper on Population, and then see how we can do better.

One key strategy for us is to enhance REACH, which is now part of MCI. REACH will take on a larger role to spearhead engagement efforts across the whole of Government. Mr David Ong asked about the effectiveness of REACH. In fact, last year, REACH alone conducted 21 engagement activities, both face-

Page: 108

to-face and online, and received an average of 5,500 inputs a month from Singaporeans. This is a six-fold increase in feedback received since REACH was first launched in 2006. So, REACH has done quite a fair bit and it will continue to do more. It will step up its efforts face-to-face with various segments of the community in terms of engagement. For example, this year, REACH will be launching a series of dialogues for Professionals, Managers, Executives and Technicians (PMETs) group, to delve deeper into issues facing this group, who make up more than half of Singapore's workforce. REACH will also make greater use of social media platforms, including Facebook, to make it even more convenient for Singaporeans to provide feedback and for REACH to stay connected with them.

Besides working through REACH, MCI itself will also help to coordinate the building of public communication and engagement capabilities across all Government agencies.

Mr Seng Han Thong mentioned this and highlighted the role of our Information Service Officers. Indeed, an important group of people who are crucial in our public engagement efforts are our information service officers. They form the backbone of our public engagement efforts. We are proud of them and we are building them up and investing in their capabilities. As Mr Seng mentioned, we have appointed a new Chief of Government Communications. That has brought more professional expertise, experience and leadership to the service, and we will continue with that leadership to invest in the service to build up capabilities to coordinate efforts across Ministries and also to improve our ability to do things like sensing of information on the ground, analyse information, and better craft messages to different audiences.

Some Members − Mr Zaqy Mohamad and Mr Baey Yam Keng − have shared how people sometimes question the value of giving feedback to the Government. I understand their concerns. Government agencies can and must do more to consult at the early stages of the policy process upfront and consider all public inputs given seriously and with an open mind. Agencies also need to do more to close the loop after the feedback has been given to explain the reasons for their decisions, so that people can understand how their inputs helped to shape the final decision. Some Ministries are already doing this. But, clearly, we need to level up the efforts across all our public agencies. So, through REACH spearheading our public engagement efforts through the

Page: 109

information service, we intend to do that.

At the same time, we must also recognise that consultation is also a two-way street. Just as the Government needs to be open to different views, so, too, must the participants of public consultation. Individuals and civic groups are entitled to expect every serious proposal to be considered, but they must also accept that not all suggestions can be accepted by the Government, especially when there are different and often competing viewpoints among Singaporeans.

So, the key to effective consultation is that all parties must take part in it with a spirit of mutual respect for the legitimacy of the process and the perspectives of all participants. And there are many examples of consultations undertaken in this spirit which have led to important changes and shifts in policies. Mr Baey asked about examples. Let me cite just two of them.

For example, the Enabling Masterplan, which was initiated by the then MCYS, was a masterplan to address the needs of persons with disabilities and their caregivers. The masterplan was very much the result of a process of co-creation, involving NGOs and other stakeholders.

Another example is when MOH recently extended MediShield to cover newly-diagnosed congenital and neonatal conditions. This also arose from suggestions, including those made during a public consultation on enhancements to MediShield, and also suggestions from participants at the Our Singapore Conversation (OSC) sessions.

Going forward, the OSC will be an important process for us to discuss the broader directions for our nation, and how policies should change to support these new directions. We have had many organisations and interest groups organise their own ground-up dialogues as part of the OSC. You will see a slide here. You have Minister Grace Fu doing a session in Yuhua with the senior citizens. The other picture is one of the OSC sessions held in London with overseas Singaporeans. But there have been many OSC sessions and, through this process, we aim to involve as many Singaporeans as possible from a wide cross-section of society.

One participant said of her experience in the OSC: "I must say that my experience of the SG Conversation opened my eyes to other Singaporeans. I do encourage people to go and speak their minds, and learn from fellow Singaporeans. If we are Singaporeans, we do have a duty to engage in a

Page: 110

dialogue about our future."

It is very encouraging to hear this and, indeed, we have heard similar feedback, not just this one but from many other participants in the OSC. This is something that bodes well for our maturing society because, for our democracy to work, our citizens must be prepared to engage deeply on the issues that matter to them. We already see this happening. As Mr Zaqy Mohamad said, the feedback on REACH, in terms of quality, is getting better. In the letters columns of our newspapers and in various online platforms, we now see more Singaporeans debating with each other, advocating their respective positions. Sometimes, before the Government agency has time to reply to a letter, you see a counterview from another Singaporean. These are positive trends. They demonstrate our peoples' desire to play a part in shaping the future of Singapore through robust dialogue and conversations, not only with the Government, but also with each other.

Sometimes, passions are aroused during these debates. That is okay, because the issues we are discussing are serious issues that affect the lives of all Singaporeans. But it is important that we do not vilify those who disagree with us, or tear down each other in the process of debate. Ultimately, we all want the best for our country and for Singaporeans. At the end of the day, we must be able to look past all of our differences, all of our disagreements and still forge a common future, for there are far more things that unite us than divide us.

That is what we are seeking to do in the OSC. So, I would encourage all Singaporeans to participate actively in this process of a national conversation. We are now moving to the next phase of the conversation where we will dive deeper into the concerns raised during the earlier phase of a more open dialogue. There will be a range of issues to discuss, and various forums and sessions where people can sign up to join the conversation in shaping our future Singapore.

Mdm Chair, I would like to assure the House that the Government is committed to consult as widely as it can, to listen deeply and to incorporate the views of Singaporeans when formulating its policies. I acknowledge there are still areas to improve. But through the OSC, through efforts by REACH, through MCI's own Information Service Officers and the efforts of all public agencies, we will do more to promote public engagement.

Page: 111

One area which Members talked about and which I think we can do more because we are somewhat behind the curve is in social media. We recognise that new media usage is rising and that more and more Singaporeans now turn to online platforms for information and news.

That is why, as many Members observed, you will see Government agencies now stepping up their online presence. It is not limited to our Ministers on Facebook because you will also see many agencies using a combination of Facebook, YouTube, Twitter, mobile applications and digital platforms. The statistics show an increase across-the-board. But beyond the statistics, it is how agencies actually use these platforms. I will cite some examples.

The Singapore Civil Defence Force (SCDF) uses several social media platforms to communicate with the public. It has a Facebook page to reinforce the importance of fire safety and to share information on the work of SCDF personnel. It also uses Twitter to provide the public with time-sensitive updates during emergencies. The Singapore Police Force has a Facebook page with a very strong 300,000 fan base. It also uses that to reach out to the community to help solve crimes and ensure public safety with timely advisories.

The Gov.sg website also has mobile applications for the Apple and Android platforms. So, we do not take sides. To tap on the increasing popularity of tablets, such as the iPad, we will be launching an upgraded Gov.sg application. Mdm Chair, with your permission, I will show a short video clip on this.

The Minister mentioned about set top boxes to receive digital signals. Are those integrated set top boxes, in a sense, where you do not need to get another set top box from the cable TV? The second question is on teletext services. Will they be discontinued once the analog system is stopped? Would that be continued on a digital platform? And would you still allow people to use the vertical blanking interval lines on the analog signal for broadcasting data in the old system? Would you just shut it down or are you going to lease it out?

The set top box that I referred to is to allow you to use your existing TV to receive the digital signal. If you have cable TV with the set top box from the supplier, you do not need it. So, at the moment, if you are on SCV and you have a high-definition set top box, you can receive programmes in digital and high-definition.

On the Member's second question about whether or not other services on the analog system will be switched off, I will have to check this with MediaCorp. But our concern at the moment is only the free-to-air programming that we have now provided thus far through the seven channels. That will switch on to digital. I think, invariably, everything will have to go on to the digital platform, but if he allows me to check with MediaCorp on some of these services, I will get back to him on this particular point.

I would like to thank the Minister for his response to my cut. I would like to enquire about OpenNet. OpenNet is subjected to a penalty from $10,000 up to $1 million or up to 10% of their annual revenue and they are evaluated on a monthly basis, whereas M1, SingTel and StarHub face a financial penalty of up to $50,000 for each instance of non-compliance and they are evaluated on an annual basis. All providers are regulated by IDA. May I find out

Page: 114

why is there a difference in the potential penalties imposed? And lastly, M1, SingTel and StarHub, as mentioned earlier on, are evaluated on an annual basis. At this pace, will our network be able to keep up with the pace and evolving needs of Singaporeans?

The penalties are different because they are providing different services. OpenNet is commissioned by the Government to roll out fibre optic network, and they have a certain deadline that they have to meet. But, to be fair to them, they have met the 95% target, which was met last year in June. So, now, the Universal Service Obligation (USO) is kicking in and, therefore, they have to deal with the USO. Meanwhile, M1, SingTel and StarHub are basically providing telecommunication services, including 3G services.

The Quality of Service that we just imposed last year, which is an improvement, is really to allow the companies to try and meet the standards as quickly as possible, even though they are evaluated on a yearly basis. I have to check that because we monitor this on a quarterly basis. We go out and do the checks. We are in constant dialogue with the providers to make sure that they can meet our targets.

It is not easy, given in a built-up area like Singapore, because signals came down and sometimes got blocked because of buildings around. But the three companies are improving their infrastructure as quickly as possible to meet the targets that we have imposed upon them. As I mentioned in my reply, the recent measurement showed them just a bit off the target that we want in their coverage. So, we will continue to work with them, and I agree with the Member that the pace is very important.

For the 3G network which has been rolled out for some time, we want to improve the coverage as much as possible. The 4G network will come very soon and, therefore, they have to be ready for that.

I think, more importantly, it is the expectations of our consumers. They want to have better coverage. They want to be able to receive the signals anywhere. So, I think these standards are good, in terms of meeting those expectations. But we will continue to review how best we can work together with the industry partners to meet these targets.

Page: 115

Madam, I would like to know from the Minister what the roadmap is for the initiative under the Next Generation Service Innovation Programme. In his reply, the Minister said that IDA is talking to the industry to set up smart centres. So, how long do you need to "talk"? Has any centre been set up so far and is there any target set for the future as to setting up of such centres, which I think is important for the productivity drive?

Madam, the next clarification is on the test regime that the Minister mentioned. He mentioned about 99% of coverage. But the coverage is a test on signal strength. How about signal quality? I understand that signal quality is important in terms of the speed of reception and all that. The other issue is about test on mobile phone dropped calls. It seems that there is a disconnect between the test results of the IDA and the actual experience of mobile phone and mobile device users outside. Could the Minister explain why?

Madam, on the last point, there are many factors that influence how signals get transmitted from the base station. The most important thing is that if Mr Low is prepared to give me some information about the places where the dropped calls have occurred, I will ask IDA to go and check, because we are concerned. If there is certain feedback that he would like to share with us, we will ask IDA to check that.

On his second point about the test regime, basically, what we do is we go out and test the speeds, which includes uploading and downloading. We are doing this on our own because we do not have quality standards for mobile broadband at the moment in time. But I had mentioned in my last reply in this House that we were looking into that. The most important thing is we must recognise that Singapore is a very built-up environment and there are many factors affecting upload and download speeds, like the equipment that you use, the kind of handphone that you have, the location. But, having said all that, we agree with the Member that we want to try and make sure that the experience of using ICT is as comfortable and convenient as possible for all Singaporeans. So, we will endeavour to try and improve on that.

On the work centres, I did not mention in my reply, we now have six pilots that we are working on. On the smart work centres, we have just called for proposals. So, let us be patient. We have to work with industry partners because we cannot go to anybody's place and just set up. As I mentioned in my reply, we are working with the NLB. The public service is also working on this particular project, together with the Treasury, the new MOM and MND buildings. So, as more partners come on board, we can provide a lot more accessibility to

Page: 116

people who are prepared to work off-site.

On his point about the innovation roadmap, I hope he was referring to the iN2015. There was a same question asked by Dr Chia Shi-Lu. I did not have time to reply. Based on our assessment of the last masterplan that we have, we are on target to achieve everything that we have mentioned in the plan in 2015. As I mentioned in my reply, we are now looking at a new masterplan. We want to look at what we have done so far, how far we have gone and how we can improve further. But the new masterplan will be a joint masterplan between MDA and IDA because of the convergence. For the ICT rollout that we have done so far for businesses and homes, we are reaching the target. One target that was mentioned by Dr Chia about households is the 100% target for the low-income families. I just checked, we are now 97%. I think we are on target to reach the 100% target for low-income households to have both a PC and broadband access.

So, we will do our best, because we know that Internet access and the computer are now a necessity; they are no more a luxury. We want to make sure that everybody in Singapore has access to them.

Madam, I just want to pick up on the earlier point raised by the Member, Mr Low Thia Khiang. I think this was a Parliamentary Question (PQ) I asked previously on mobile access speeds. The issue is not so much the Quality of Service but more in terms of accessibility of the base stations. What I understand from the Minister is that they are working on something like having the mandatory setting up of base stations in new buildings. However, I was quite surprised in the reply earlier on that we are not looking at existing buildings or we are having difficulty gaining access to existing buildings. My sense is we should work with BCA to make it mandatory for such access. Because I think most of the mobile operators today have difficulty trying to access existing buildings. And these are usually spaces that are not available for retail or any other meaningful purpose, so there should not be any need for them to negotiate with building owners for space that is not really required. I think there is cost involved just to rent space, and we pass on to consumers. Perhaps the Minister would like to clarify.

The second question that I have, which I think is actually not covered so far, is about content pricing. On the last PQ that I asked, I was surprised that the Minister replied that content pricing was not the objective of MDA. If that is the case, the concern I have is whether content providers, like the three operators or even MediaCorp, out there are bidding for content at very high prices and passing the cost back to consumers. So, that is another question about

Page: 117

affordability as well.

I thank the Member for asking the clarification. He is right. In my reply I mentioned about Code of Practice for Infocomm Facilities (COPIF). For all new buildings, we are now going to mandate them to have space to provide for the deployment of mobile infrastructure. For existing buildings, COPIF will apply, and the Member is right, we are now trying to increase the coverage as much as possible. We need to be able to have spaces to place the base station. There are times whereby we have difficulties engaging the building owners. A good number of them are private owners. I would like to assure the Member and the House that IDA is on top of the situation. We are in consultation and meeting the building owners as much as possible. But the most important thing is also to work with the Telcos to make sure that their requests are reasonable, because coverage and how they design it would also make sure that they have maximum optimal coverage in order to be able to relay the signals.

On content pricing, the Member may be referring to the issue of cross-carriage. As I mentioned earlier in the reply, the purpose of cross-carriage is not content pricing but really to avoid the fragmentation that we have seen in the pay TV market. Ultimately, I think consumers will have to reflect their unhappiness to the content providers that they are not prepared to pay a certain price. We are subject to market forces, unfortunately. And I know the providers – SingNet, StarHub – are all negotiating to be able to bring content to Singaporeans. But having said that, those are contents which they acquire. In my reply, I also mentioned about PSB content in which the Government is supporting a lot − $630 million over the next five years and an addition of $182 million over four years – to build up information contents, such as documentaries and current affairs.

So, we will do our best to provide content. But content pricing, which refers to offerings from the private providers, is really very difficult for the Government to intervene. We just hope that sensibility and rationality can prevail among all partners and all stakeholders because, ultimately, we want to ensure that Singaporeans have access to good quality content, both local and acquired.

It is a good point because the Universal Service Obligation (USO) has kicked in from 1 January this year. There are specific requests from the Member, and I am happy to look at that. But I would like to assure Members of the House that IDA is on top of the situation. We want to make sure that every household that asks for the fibre optic service will get it. There is a Quality of Service framework that we put in place, but we will monitor this very closely because, at the end of the day, unlike the first rollout that reached the 95% target, some of the locations here are basically not contiguous and they are dispersed all over the island. But there is no reason why we cannot deliver it in time. So, we will work with the providers and we are monitoring the situation very closely. But if there are specific requests from the Member, I am happy to get IDA and OpenNet to look into them.

For non-cable subscribers, if they want to buy a dedicated set top box, how much would it cost? Is there any indicative price?

The price that we obtained from the market – the total (the set top box plus the antenna) is between $80 and $100.