Proposal for Rebranding of IMH To Drive Help-seeking

Asked if IMH's name and branding affect stigma or willingness to seek help.
Ministry is studying rebranding IMH, recognizing its role as key national mental health institution.

Mr David Hoe asked the Coordinating Minister for Social Policies and Minister for Health (a) whether the Ministry has studied if the name, branding and public perception of the Institute of Mental Health (IMH) affect stigma or willingness to seek help; and (b) whether the Ministry will consider rebranding IMH or its public-facing services to better reflect mental well-being, recovery and community-based support.

Yes, the Ministry of Health is studying the need to rebrand Institute of Mental Health in recognition of its status as a key national institution for mental health.

Asked if IMH's name and branding affect stigma or willingness to seek help.
Ministry is studying rebranding IMH, recognizing its role as key national mental health institution.

Asked if IMH's name and branding affect stigma or willingness to seek help.
Ministry is studying rebranding IMH, recognizing its role as key national mental health institution.

Yes, the Ministry of Health is studying the need to rebrand Institute of Mental Health in recognition of its status as a key national institution for mental health.

Asked if IMH's name and branding affect stigma or willingness to seek help.
Ministry is studying rebranding IMH, recognizing its role as key national mental health institution.

Proposal for Rebranding of IMH To Drive Help-seeking

Summary

Questions Identified

Full Transcript

David Hoe

Ong Ye Kung

Summary

Questions Identified

Proposal for Rebranding of IMH To Drive Help-seeking

Summary

Questions Identified

Full Transcript

David Hoe

Ong Ye Kung

Summary

Questions Identified