Mandatory Labelling for AI-generated and Digitally Manipulated Content to Align with Code of Practice for Online Safety and GenAI Transparency Guidelines

Mr Alex Yeo asked the Minister for Digital Development and Information (a) whether the Ministry has assessed the case for regulation requiring the indicative labelling of AI-generated or digitally manipulated content shown to Singapore users, similar to the EU AI Act Article 50 transparency obligations; and (b) if so, how this will relate to the Code of Practice for Online Safety and new voluntary GenAI chatbot transparency guidelines.

The Government regularly assesses our regulations and frameworks to ensure that they remain relevant as technologies evolve.

The Infocomm Media Development Authority's two Codes of Practice for Online Safety require designated social media and app distribution services to put in place systems and processes to mitigate Singapore users' exposure to harmful content, including those generated by artificial intelligence (AI). The Transparency Guidelines for Generative AI Chatbots encourage deployers to clearly explain to users the capabilities, limitations and safeguards of their chatbots.

We will continue to monitor international developments on the labelling of AI-generated or digitally-manipulated content. We will also keep track of the maturity of technical standards, such as watermarking and digital provenance approaches, and assess if they should be mandated.