Update Code of Ethics and Professional Client Care for Property Agents to Declare Use of AI-edited Images and Videos of Property Listings

Mr Melvin Yong Yik Chye asked the Minister for National Development whether the Council for Estate Agencies has any plans to update the Code of Ethics and Professional Client Care to specifically require property agents to declare images and videos portrayed on property listings that have been edited by artificial intelligence.

The Council for Estate Agencies (CEA) Code of Ethics and Professional Client Care requires property agents to ensure that all materials that advertise or promote a property accurately describe the property. In line with this, agents should provide sufficient disclaimers to inform consumers of the use of artificial intelligence (AI) to alter or enhance images or videos, to avoid misleading them.

CEA is reviewing its regulatory guidelines to provide clarity to the real estate agency industry on the use of AI in property advertisements. This review aims to balance consumer protection with support for industry innovation and development.