Expanding Pilot on Displaying of Unit Prices in Supermarkets to Permanent Implementation

Ms Eileen Chong Pei Shan asked the Deputy Prime Minister and Minister for Trade and Industry what are the key performance indicators in the pilot for displaying unit prices in supermarkets for the Ministry to consider more permanent implementation.

The Government is working with major supermarket operators and the Consumers Association of Singapore to progressively launch a pilot on unit pricing from 1 September 2025. Through the pilot, we will assess consumer feedback on the effectiveness of unit pricing to enable easier price comparison across grocery products of different brands and package sizes, and facilitate more informed purchasing decisions. We will also seek to understand from the operators, the operational feasibility of unit pricing and the impact to their businesses. The insights will inform our decision on whether or not, a broader rollout will deliver meaningful value to both consumers and businesses.