Debated in Parliament on 8 Apr 2025.
Ms Nadia Ahmad Samdin asked the Deputy Prime Minister and Minister for Trade and Industry (a) what are the Singapore Tourism Board's (STB's) efforts to support local businesses in the entertainment and nightlife sectors in rejuvenating Singapore as an attraction hub; and (b) how can STB enhance its outreach to attract high-profile concerts and cultural performers in various languages catering to Singapore’s diverse communities and tourists.
The Singapore Tourism Board (STB) collaborates with industry stakeholders to curate different types of programme offerings to inject vibrancy in our entertainment and nightlife sectors. For example, STB partnered the Orchard Road Business Association to introduce a bar hopping passport experience for consumers to visit nightlife establishments around Orchard Road at accessible prices. STB also supports free-to-public events that enhance precinct vibrancy in the night-time, such as iLight Singapore and Light to Night Singapore. Entertainment and nightlife businesses can leverage these and other STB-supported events, such as Grand Prix Season Singapore, to create promotions or special experiences to attract local consumers and visitors.
Singapore's excellent infrastructure, good connectivity to the region and reputation as a safe and vibrant business and lifestyle hub make us a prime destination for international shows and world-class events. STB works closely with concert promoters and partners, such as the National Arts Council and the Singapore Repertory Theatre, to curate a diverse line-up of cultural performances with local and international appeal. For example, Pongal Festival 2025 saw performances by folk artists from South India. The upcoming Five Foot Way Festival will include performances by Cantonese and Teochew opera groups, a roving Chinese opera exhibition, a talk on the Hokkien dialect, dialect singing performances and wushu performances.
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