Trend Observed in Audienceship for Annual Singapore International Festival of Arts
- The Singapore International Festival of Arts has seen an average attendance of about 50,000 each year since shifting to a more compact model in 2018, with a 17% increase in returning visitors in 2019.
- Nearly half of the audiences surveyed in 2019 were first-time patrons, with 70% being Singapore residents, and the festival aims to attract more Singaporeans through affordable tickets and engaging programmes.
- SIFA plans to improve audienceship by presenting interesting programmes, keeping tickets affordable, bringing performances to unconventional public spaces, and using participative arts to engage people from all backgrounds.