Digital Support Provided to Help Heritage Businesses Modernise and Sustain Their Operations
Abdul Muhaimin Abdul Malik asked about the digital support provided under the SG Heritage Business Scheme for heritage businesses to modernize and grow. David Neo responded that the scheme offers branding visibility, marketing tools, and grants for transformation projects, including digital innovations like Augmented Reality applications and online games. Heritage businesses can also access additional grants for adopting digital solutions and expanding their market presence. The National Heritage Board plans to develop promotional campaigns, create an online register of designated businesses, and seek industry partnerships for further support.