Prevalence of Drip Pricing and Its Impact on Business of Physical Merchants
- Saktiandi Supaat asked whether the Competition and Consumer Commission of Singapore (CCCS) has received feedback that drip pricing is eroding the business of physical merchants in favor of online ones, where advertised prices exclude additional fees.
- Gan Kim Yong explained that drip pricing involves advertising a lower headline price and adding mandatory or optional fees later, resulting in a higher final price, with feedback received on both online and physical stores.
- Under the Consumer Protection (Fair Trading) Act, suppliers must include unavoidable fees in the headline price or clearly disclose them, and consumers can seek assistance from CASE, which may refer egregious cases to CCCS for investigation.
- CCCS published Price Transparency Guidelines in 2020 to clarify pricing practices that could infringe the law, aiming to help businesses comply with fair trading standards.