Regulating or Educating the Public on Digital Marketing Practices for Unhealthy Products Such As Junk Food and E-cigarettes
- Prof Lim Sun Sun asked whether the Ministry of Health plans to regulate digital marketing of unhealthy products like junk food and e-cigarettes targeting youths, if it collects demographic data on such marketing, and if it will consider public education campaigns to inform young consumers.
- Health Minister Gan Kim Yong stated that regulations on marketing unhealthy products apply to both digital and non-digital media, with a ban on advertising tobacco products including e-cigarettes online and existing controls on unhealthy food marketing to children through codes and guidelines.
- The Ministry is exploring closer monitoring of digital marketing and agrees with Prof Lim’s suggestion to educate young consumers about such marketing strategies, working with partners.