Effectiveness of Dadah Itu Haram Campaign in Changing Attitudes Towards Recreational Drug Use
Abdul Muhaimin Abdul Malik asked about the effectiveness of the Dadah Itu Haram (DIH) campaign targeting Malay/Muslim youth, specifically regarding perception studies and metrics for assessing the campaign's impact. K Shanmugam explained that the DIH campaign has been active since 2017, collaborating with community leaders and mosques to raise awareness of drug harms. A 2020 survey indicated a 75% awareness rate among the Malay community, with 71% holding a positive view of the campaign. The campaign has evolved to promote mutual care and a drug-free lifestyle, and regular surveys by the Ministry of Home Affairs indicate a growing conservative attitude towards drug abuse among youths.