Debated in Parliament on 8 Sep 2026.
Dr Neo Kok Beng asked the Minister for Digital Development and Information with the advent of GenAI in video productions (a) whether the Ministry has a programme or initiative to encourage GenAI micro-drama production by artists and content providers; and (b) whether the Ministry will consider introducing grants or incentives to promote such AI usage.
Artificial intelligence (AI) offers opportunities for artists and content providers to experiment with new storytelling formats, lower production costs and reach new audiences.
Under the National AI Impact Programme, the Infocomm Media Development Authority (IMDA) has curated a selection of AI x Media courses supported by the Skills and Workforce Development Agency. These courses equip media professionals to use AI, including generative AI, across media workflows – from writing and storytelling to content creation, production and editing.
IMDA's Digital Content and Capability Development Programme also supports media companies in building capabilities and developing talent through experimentation with emerging technologies, production approaches and digital storytelling formats. These include AI-generated content, short-form episodic series and micro-dramas.
We encourage media companies and professionals to use AI tools thoughtfully, with the same care and craft they bring to any production. Regardless of the tools used, the person must remain responsible for creative decisions and quality of the final work.
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