Boosting In-bound Tourism Given Strong Singapore Dollar
- The Minister highlighted that Singapore's tourism sector is recovering strongly, with visitor arrivals reaching three million in the first eight months of 2022—nearly 20 times the same period in 2021—and remains the top destination for leisure and business travellers in key markets.
- Singapore competes on quality, experiences, and connectivity rather than cost alone, supported by the Tourism 203X strategy focused on business tourism, fun events, sustainability, and urban wellness.
- The SingapoReimagine global marketing campaign and partnerships with airlines, travel agents, and financial institutions are key initiatives to sustain and grow tourism inflows despite the strong Singapore dollar.