Most In-demand Services at SME Centres and Key Metrics Used to Measure Success in Transforming SME Clients
- From 2016 to date, the most in-demand services at SME Centres include business advisory on capability and business development, Government assistance, and safe management measures during the pandemic, along with capability-building workshops on productivity, digitalisation, innovation, and internationalisation.
- The median duration SME Centres spend engaging each SME client varies depending on the nature and complexity of assistance, with about 20,000 business advisory sessions conducted annually and an average of 190 workshops reaching over 6,000 SMEs yearly.
- Key metrics used to measure success include output-based tracking for simple consultations (e.g., number of SMEs in workshops) and project-specific outcomes for deeper engagements (e.g., sales volumes, channels, and international presence), as illustrated by the case of Asyura Paste.
- These metrics are tracked to varying extents, with output indicators for advisory sessions and workshops, and outcome indicators for in-depth projects, though the extent of tracking depends on the assistance type.